Case Study of the Week
Filter by division:
Case Study of the Week: Stopping Subscriber Cancellations
You are to assume the role of the director of sales at NowTV, a direct broadcast satellite television service provider. The senior vice president wants you to develop a special pricing promotion to offer current customers that request to cancel a popular premium cable network.
Case Study of the Week: Family Entertainment To Go?
You are the marketing director for Friendly's Club House, a chain of family entertainment centers and restaurants. Friendly's Club House offers a limited menu of food and beverages, arcade games, amusement rides, dance floors and special areas for birthday parties.
Case Study of the Week: Helping an Entrepreneur with Financial Planning
You are to assume the role of a recently hired financial planner for About Us Microspect Photo Designs, a new small family-owned business that is a retailer and manufacturer. The owner is trying to decide if the company should purchase insurance and begin the process of placing funds in investments.
Case Study of the Week: Rules on Employee Dating
You are to assume the role of human resources director for Couch Games, an independent developer of multi-platform and mobile video games. The president of the company has asked you to recommend a workplace procedure regarding staff dating.
Case Study of the Week: Great Success leads to Big Decisions
You are to assume the role of an entrepreneur that has created a line of all-natural hair care products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products and decide which is the best sales channel for the company to reach the target market.
Case Study of the Week: Promoting Unique Service to Traveling Families
You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.
Case Study of the Week: A Dilemma in the Produce Department
You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.
Case Study of the Week: Value the Customer Before the Coin
You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
Case Study of the Week: Mattress Company Adds to the Product Mix
You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.
Case Study of the Week: Best Practices in Collecting Employee Feedback
You are to assume the role of the human resources specialist for Middle Town Hospital. The president of the hospital has asked you to determine an effective method to collect employee feedback.
Case Study of the Week: Maintaining Customer Service During Peak Times
You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.
Case Study of the Week: Adding an Iconic Brand to the Product Mix
You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.
Case Study of the Week: Generational Inclusion in the Workplace
Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.
Case Study of the Week: Adding Live-streaming as a Sales Channel
Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.
Case Study of the Week: Justifiable Loans
Step into the role of a loan officer at Trust Bank. A customer has asked you to explain why certain loans are justifiable and others are not.
Case Study of the Week: Menu Creation
Step into the role of the manager of Café on the Square, a full-service restaurant set to open later this year. The owner of the restaurant wants you to determine necessary information needed on the restaurant menu.
Case Study of the Week: The Economics of Baby Diapers
Step into the role of the general manager at a local Care More drugstore. The district manager wants you to decide how to price a private label product and explain reasons for the pricing decision.
Case Study of the Week: An Ethical Partnership?
Step into the role of the director of partnerships at Body Positivity Society, a nonprofit organization that educates and promotes body positivity. The executive director wants you to analyze whether to accept a generous bid for partnership from a national apparel chain.
Case Study of the Week: Learn a Foreign Language Month
Step into the role of the marketing communications specialist for Speak Now, a subscription-based language learning app. The senior vice president wants you to create messaging that will inform the public that December is “Learn a Foreign Language Month” and persuade them to use Speak Now.
Case Study of the Week: Reducing Elder Fraud
Step into the role of a member of the fraud prevention team at Journey Bank. The vice president of the bank wants you to recommend controls the bank can put in place to reduce elder fraud and precautions the elderly can take to avoid scams and fraud.
Case Study of the Week: Benefits and Risks of Opening a Business Line of Credit
Step into the role of a small business advisor. A small business owner has asked for information about the benefits and risks of opening a business line of credit and other forms of financial assistance.
Case Study of the Week: Determining Depreciation
Step into the role of an accountant for Part-Time Ski, a jet ski rental company located lakeside. The owner of the company wants you to determine depreciation of a piece of inventory and minimum required selling price.
Case Study of the Week: Special Rates for Groups
Step into the role of the sales manager at Hotel Orchid, a 400-room full-service hotel. The general manager wants you to create a special group rate.
Case Study of the Week: Increasing Sales by Adding New Services
Step into the role of the general manager at Madison Foods, a local grocery store in a city with 50,000 people. The owner of the store wants you to determine a new service to offer that will lead to increased sales.
