By Jack Frautten | University of Tampa, FL
Collegiate DECA inspires many students to get excited about the world of business while helping you learn skills that are useful beyond the classroom. As members, we do more than learn about business; we actually practice it. Taking what you learn in competitions and using it to create something real can be one of the most valuable steps in your entrepreneurial journey.
As a Collegiate DECA member, I have seen firsthand how applying these skills outside of competition can accelerate both personal and professional growth. Here are four ways you can use your DECA experience to start your own business.
1. Recognize That DECA Is Real-World Preparation
Every DECA event is like a real business situation. When you work on a case study, create a marketing plan or pitch an idea, you are practicing the same decision-making skills that entrepreneurs use every day. Real businesses can be unpredictable and have lasting effects. DECA gives you a safe place to build your confidence and learn before you step into the business world.
If you see competitions as practice instead of the final goal, you’ll be more ready to take action. Many successful businesses begin with a simple idea. Your DECA project or competition topic could be the starting point for your future business.
For example:
- A marketing campaign can evolve into a real brand.
- A financial plan can become the framework for a startup.
- A product concept can be brought to life.
Don’t just leave your ideas in a presentation; think about how you can make them a reality
2. Start Small and Learn Quickly
You do not need a large investment or a perfect plan to begin. Starting small is often the best. DECA shows you how important it is to test, analyze and adjust your strategies. These same ideas are important in entrepreneurship.
Starting with a small project helps you to:
- Build confidence
- Develop problem-solving skills
- Adapt based on feedback
The goal is progress, not perfection.
3. Leverage the DECA Network
One of the best things about DECA is the community. Members, advisors, judges and alums all help create a strong support system. Use this network to your advantage.
This network can offer you:
- Mentorship
- Feedback on ideas
- Industry insights
- Professional connections.
Don’t hesitate to ask questions or seek advice. Many DECA professionals are happy to help students grow.
4. Develop Leadership Through Experience
Starting your own business helps you build skills you can’t always learn in class.
When you take the initiative, you develop:
- Responsibility
- Resilience
- Decision-making
- Communication
- Time management
These skills not only help you perform better in DECA but also prepare you for your future career.
DECA helps you prepare for careers in business, marketing, finance, entrepreneurship and more. The real value comes when you use what you learn outside of competitions. If you’re a DECA member, think about taking the next step. Start a small project, try out your ideas, and learn as you go. It doesn’t matter if your business succeeds or fails; the experience will help you long after you graduate. Moving from competitions to creating something real isn’t always easy, but it’s one of the most rewarding things you can do.
