The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide - and it’s the perfect path for applying the skills you’ve developed through DECA. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. The Grand Ole Opry is the country’s longest-running radio…
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Whether you watch solo or with your friends or family, Super Bowl ads bring a whole new aspect to the big game. Here are my top three ad picks from the 2020 Super Bowl.
A new year means new resolutions, and there’s no better way to kick-off the new decade than taking charge of your financial future. Whether your financial goals this year include getting started with investing or simply creating your first budget, there’s an app for that!
I’ll be honest… Money management is a skill that took me a long time to acquire. I used to be the type of person that would get lunch money from my parents and spend it all on Gushers from the cafeteria...
Are you interested in learning more about personal budgeting? Boosting your credit score? Investing for the first time? Well, then you'll want to check out the Finance Issue of DECA Direct the Magazine!
I know firsthand how daunting career fairs can be. I remember showing up as a freshman, sophomore, junior and senior and just walking around and staring at recruiters, unsure what I was supposed to do. It’s when you’re expected to…
If you’ve been bitten by the entrepreneurial bug, then you’re probably dreaming of starting a business but may not know where to start. Let me tell you… I’ve been there. I know what it’s like to start a business as…
If you are an emerging entrepreneur, then you already know that seeking out new skills and strategies is essential to turn your ideas into reality. But between school, homework and extracurricular activities, finding time to read the right books and…
DECA’s mission statement is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management. So, what exactly does it mean to be an entrepreneur? By definition, an entrepreneur is one who organizes, manages and assumes the risks of…
With over 645 million users, LinkedIn is the web’s largest professional networking site and the best platform for building a professional, online brand. But as a student, you may be wondering, “Do I really need a LinkedIn profile?” Absolutely! Creating…
Successful entrepreneur Gary Vaynerchuk was once asked what to do when you have an idea you feel passionate about. He said, “If you feel good, then take on the responsibility of sharing it. The world needs more of it.” Hello,…
Entrepreneurs have a unique mindset that combines a different way of looking at the world with a fearless, can’t-stop-won’t-stop attitude. Curious about what goes on in the mind of an entrepreneur? Read on to learn how successful entrepreneurs think, and…
Looking to immerse yourself in all things entrepreneurship? Check out this list on what to read, listen to and learn from in order to prime your mind as a current or future entrepreneur. Who knows, maybe they’ll spark your next…
The Global Entrepreneurship Network (GEN) who hosts Global Entrepreneurship Week, believes that the world needs more entrepreneurs and that diversity is what drives the innovation needed to achieve that. In order to be innovative, one has to experience more within…
The UCF Summer Experience in Entrepreneurship is a unique workshop that empowers students to delve deeper into their true passions and interests and harness them in a way that provides clarity for them to move forward as change-makers in the…
In this one-of-a-kind experience, The Startup Studio has partnered with UCF to offer the UCF Summer Entrepreneurship Camp! Hosted by the UCF College of Business Administration and the Burnett Honors College, this is a unique opportunity for you to explore…
For the fifth year in a row, I will be hosting a Super Bowl commercial viewing party during each of my marketing periods. This year, on the day after the Super Bowl (Monday, February 4th), I hope you will join DECA chapters and business classes across the country in watching and critiquing the latest batch of Super Bowl commercials.
Meet teens who won top prizes in the competitive Diamond Challenge competition for high school business and social innovations. Name: Shobha Dasari High School Grad Year: 2019 Diamond Challenge Competition Year & Placement: 2018 Business Innovation Semifinalist Grew up in:…
The group of four Virginia DECA members had made their pitch for a business they started, Grow Greenly LLC, at the 2018 IncubatorEdu National Pitch Competition on July 18th in Chicago, Illinois. The winning teams were about to be announced, and the only thing left to do was to wait.
Professor Dan Freeman, founding director of Horn Entrepreneurship at the University of Delaware, shares reasons why you should care about getting an entrepreneurship education, from the perspective of employers.
Today is #ReadABookDay, but books deserve more than just one day of love. In fact, if you want to be wealthy, successful, or just really smart, then you should read books. A lot of books. The average CEO reads four to five books per month, which is about one book per week. Whether you're looking to hone your skills for your Role Play or jumpstart your journey to a corner office, we've got the books for you!
An acclaimed program from the SIFMA Foundation, the Collegiate DECA Stock Market Game is an online simulation of the global capital markets that engages students in the world of economics, investing and personal finance. The competition challenges teams with building and managing a $100,000 investment portfolio of stocks, bonds and mutual funds. Participants manage all aspects of the portfolio including asset selection, buying and selling.
In partnership with the American Hotel & Lodging Educational Institute (AHLEI), DECA is pleased to offer Collegiate DECA members two opportunities to boost their resume: The Certified Guest Service Professionals (CGSP®) certification The Certified Hospitality Supervisor (CHS®) certification AHLEI strongly supports…
Congratulations to the following chapters who will receive the Virtual Business Challenge – DECA Hotel Challenge Curriculum Grant provided by a grant from the J. Willard & Alice S. Marriott Foundation.
After three months of competition, Collegiate DECA congratulates the top teams who participated in Session 2 of the competition. Rankings are based on percentage growth against the S&P 500, not equity (learn more about the S&P 500 here).
DECA Members at ICDC competed in the Virtual Business Challenge. The competition, created by Knowledge Matters, combines technology with business knowledge to create an authentic business situation for students.
DECA's Grand Awards Session featured a special surprise guest on Tuesday evening. Optimus Prime took the stage to introduce Universal's new marketing program. The 2019 DECA ICDC will be held in Orlando.
We’re pleased to announce that our National Advisory Board Member, Hult International Business School, has recently been awarded EQUIS accreditation, officially achieving the coveted “triple crown” accreditation status.
A successful internship is about to much more than simply finding a place to work.
