Unleash Your Creativity with the FIDM Entrepreneur of Tomorrow Challenge

September 9, 2021

Entries are due by February 7, 2022

The Fashion Institute of Design & Merchandising (FIDM) Entrepreneur of Tomorrow Challenge provides an opportunity for DECA members to present an entrepreneurial proposal for a new product idea for a specific market segment.

Participants will pitch the new clothing, beauty, home, health, food or entertainment concept in a four-minute video presentation that will describe: the target market, the product offering with relevant benefits, the market potential with pricing and distribution plan, as well as a marketing launch strategy with collateral.

The top three teams will be recognized on stage during DECA’s International Career Development Conference in Atlanta, Georgia. The overall winning team will be awarded a travel stipend to attend ICDC.

Challenge Timeline:

  • Challenge Begins: September
  • Challenge Registration Deadline: February 7
  • Top 3 Teams Announced: February 8
  • Top 3 Teams Travel to ICDC: April 23-26*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligible guidelines and also gain approval from their chapter advisor to attend the conference.


As DECA’s chief program officer, Christopher leads an integrated team in the areas of educational program development, association and member services, educational conferences and advisor professional learning for both the high school and collegiate divisions. Christopher has worked for DECA since 2009.

Discussion Questions

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Classroom Connection

Career CLuster:


Instructional Area(s):


Performance Indicators:

Identify methods/techniques to generate a product idea
Generate product ideas
Explain the concept of market and market identification
Select a target market and develop a customer profile
Develop a marketing plan
“Sell” ideas to others