Tell Us What's Cool in the Fall 2023 Taking Stock with Teens Survey

Aug 31, 2023

The survey ends September 27

The 2023 Fall Piper Sandler Taking Stock With Teens Survey is available for use in your classroom! Each spring and each fall, Piper Sandler and DECA work together to conduct the bi-annual “Taking Stock With Teens” survey. The survey gauges brand preferences and spending habits among teenagers.

DECA members are the principal source for Piper’s survey, so it’s critical that all DECA members participate and share their opinions. It is also a great way for teachers and DECA advisors to engage their students in an independent applied learning activity that illustrates the importance of marketing research.

The survey begins on September 4, 2023, and closes on September 27, 2023. Please help support this important partnership by incorporating this valuable survey into your classroom teaching.


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Discussion Questions

  • 1
    Define types of market segmentation that are important for market research.
  • 2
    Describe the use of technology in the marketing-information management function. What effect would this survey have if it were a pen and paper survey instead of an online document?
  • 3
    Why do you think the survey asks for specific information such as the brand of clothing or cosmetics you use?
  • 4
    What companies can use the data from this survey? How do you think they can use it?

Classroom Connection

Career CLuster:


Instructional Area(s):


Performance Indicators:

Explain the concept of market and market identification
Explain factors that influence customer buying behavior
Describe the need for marketing data
Describe the use of technology in the marketing-information management function
Explain the characteristics of effective data-collection instruments