Muscular Dystrophy Association’s Telethon to Return with Host Kevin Hart

March 7, 2021

The Muscular Dystrophy Association (MDA) and DECA are incredibly proud of our more than 30-year partnership to empower young people to continually impact and improve their local and broader communities. To date, DECA members have raised both awareness and more than $5 million to help MDA serve the hundreds of thousands of children and adults living with muscular dystrophy, ALS and related diseases.

MDA and DECA are proud to share ideas for DECA chapters to get involved during The MDA Kevin Hart Kids Telethon. The two-hour special, hosted by actor and comedian Kevin Hart, will stream LIVE on October 24 from 8-10 p.m. ET reaching an audience of over 100 million on the LOL Network platforms including YouTube, Pluto and more to be announced.

https://www.youtube.com/watch?v=C_WjW2Tq0rU&feature=youtu.be

Here are a few ways your chapter can get involved – which are great opportunities to earn recognition in the DECA Community Service Campaign and Community Giving Project.

Virtual Miracle Minute before and during the MDA Telethon

Step 1: Click here to register.

  • Signing up as a Chapter:
    Select “Register – Team -- ”DECA Team Member” -- “Create” or “Join a team”
  • Signing up as an Individual:
    Select “Register – Team -- ”DECA Team Member” --“Individual”

Step 2: Leading up to the telethon and during the live stream from 8 p.m. to 10 p.m. ET on October 24, raise as much money as you can!

Step 3: Leverage your social media to invite others to join you by donating to your link to raise funds!

Telethon Watch Party

Chapters and advisors can use the Telethon watch parties as a team building, competition driving, fun experience for their members!

Step 1: Set the Stage
Choose a platform like Facebook Live, Zoom, or Microsoft Teams to VIRTUALLY watch the show with others.

Step 2: Invite your chapter members, friends and family
Set up a Facebook event and/or share the link to your video call via email.

Step 3: Enjoy the show

Support MDA

All DECA members and supporters can donate directly to MDA here.

For more information on the history of the MDA Telethon, click here.

Advisors: Use the Classroom Discussion Guide to teach your members about influencer and celebrity marketing.

Social Media Graphics

Deca Mda Telethon 2020 Twitter 5

Twitter/Facebook | Instagram | Story

Deca Mda Telethon 2020 Twitter 4

Twitter/Facebook | Instagram | Story

Deca Mda Telethon 2020 Twitter 3

Twitter/Facebook | Instagram | Story

Deca Mda Telethon 2020 Twitter 2

Twitter/Facebook | Instagram | Story

Questions?

MDA
studentservices@mdausa.org

For 70 years, the Muscular Dystrophy Association (MDA) has been committed to transforming the lives of people living with muscular dystrophy, ALS, and related neuromuscular diseases. MDA funds groundbreaking research for promising treatments and provides families with the highest quality care from the best doctors in the country.The Muscular Dystrophy Association (MDA) and DECA are incredibly proud of their more than 30-year partnership to empower young people to continually impact and improve their local and broader communities. To date, DECA members have raised both awareness and more than $5 million to help MDA serve the hundreds of thousands of children and adults living with muscular dystrophy, ALS and related diseases.

Discussion Questions

  • 1
    Explain how celebrities’ and influencers’ involvement with the MDA Telethon help support MDA’s mission and the telethon.
  • 2
    Why would companies and organizations want to partner with MDA?
  • 3
    Explain the importance of company involvement in community activities.
  • 4
    Name the elements that comprise the digital press kit.

Classroom Connection

Career CLuster:

Marketing

Instructional Area(s):

Explain the nature of corporate social responsibility
Explain the importance of company involvement in community activities
Explain the use of celebrities/influencers as a word-of-mouth strategy
Explain the use of video/images for digital marketing
Create a press kit
Create a public service announcement