Create a Diversity, Equity & Inclusion (DE&I) Marketing Strategy and Communications Plan for MDA

November 4, 2021

Submission deadline extended to February 15, 2022

The MDA Diversity, Equity + Inclusion Challenge provides an opportunity for participants to create a focused Diversity, Equity & Inclusion (DE&I) strategy, as well as a marketing and communications plan, that the Muscular Dystrophy Association can use to promote DE&I to the high school and college-age demographic. DECA members will gain exposure to working in the DE&I space and will gain first-hand experience while creating a strategy and activating the marketing and communications plan in the real world. Work in teams of up to four DECA members to pitch your strategy and share the results of the activation in a four-minute video presentation.

The top three teams will deliver their video presentations via Zoom to MDA executives and be recognized on stage during DECA’s International Career Development Conference in Atlanta, Georgia. From the final three teams, an overall winning team will be selected. The presentation by the grand winning team will be shown during ICDC. The top team will also receive a private meet/greet with MDA CEO, Dr. Don Wood, and will be featured on the MDA Quest Podcast.

Challenge Timeline:

  • Challenge Begins: November 2021
  • Challenge Submission Deadline: February 15, 2022 (Extended)
  • Top 3 Teams Announced:  March 8, 2022
  • Top 3 Teams Travel to ICDC: April 23-26, 2022*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligible guidelines and also gain approval from their chapter advisor to attend the conference.


DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

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