Create Your Own "DECA at the Bell" Episode with BusinessU

Sep 1, 2023

Submissions due by November 3, 2023

In the brand new BusinessU challenge, teams of 1-3 DECA members will write, produce and publish their very own 3-5 minute long episode of 'DECA at the Bell.' For this challenge, creativity is encouraged, but what matters most is the ability to engage the audience when connecting something in the world of business to the world of DECA.


The top three teams will be recognized on DECA Direct Online and on stage during DECA’s International Career Development Conference (ICDC) in Anaheim, CA. The winning team's DECA at the Bell entry will be released to all DECA chapters. The winning team will also receive a $2,000 scholarship.

Challenge Timeline

  • Challenge Begins: September 1, 2023
  • Challenge Registration Deadline: November 3, 2023
  • Top 3 Teams Announced: January 15, 2023
  • Top 3 Teams Travel to ICDC: April 27-30, 2024*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.


Christy Rutherford
Education Manager

Christy Rutherford is DECA's education manager. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Christy also leads the advisor professional learning series and programs to support local chapter advisors.

Discussion Questions

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Classroom Connection

Career CLuster:


Instructional Area(s):

Performance Indicators:

Identify company’s unique selling proposition
Build product/service brand
Position products/services to acquire desired business image