Create a PSA with DECA's Ethical Leadership Challenge

Sep 1, 2023

Submissions due by November 21, 2023

DECA is excited to offer another year of the DECA Ethical Leadership Challenge hosted in partnership with MBA Research and with support from the Daniels Fund Ethics Initiative High School Program.

In teams of up to four DECA members, develop a 60-second (or less) public service announcement (PSA). The PSA should be designed to educate the local community and those afar through social media about the importance of ethics. Participants can be as creative as they like in creating and producing their PSAs.

Learn more about how to leverage your Ethical Leadership Challenge entries to tackle DECA's Ethical Leadership Campaign.


Here is how the challenge works:

  1. Teams can include one to four members and chapters can submit multiple PSA video entries.
  2. The participants will research and study one of the following ethical principles: integrity, trust or respect. The PSA must focus on one of the listed ethical principles. The video can be no more than 60 seconds.
  3. You will then share your PSA video on social media to create the most social buzz for your PSA while spreading your message.
  4. The “judges” are your social media fans, so enlist the help of your entire chapter’s network to “vote up” your PSA. We’ll also be sharing it on social media, inviting @decainc's followers to voice their opinion.
  5. The top 10 PSAs will then be evaluated against the criteria to determine the top five winners.


The top five teams will be recognized on DECA Direct Online and the top three teams will be recognized on stage during DECA’s International Career Development Conference in Anaheim, CA. In addition, the following cash prizes will be awarded to chapters:

  • 1st place team ($2,500)
  • 2nd place team ($1,500)
  • 3rd place team ($1000)
  • 4th place team ($750)
  • 5th place team ($250)


  • Entry Submission and Video Upload Begins: November 1, 2023
  • Challenge Registration/Video Posted Deadline: November 21, 2023, at 3:00 p.m. ET
  • Social Media Sharing & Voting: November 21 - December 15, 2023, at 4:00 p.m. ET (Share your concept on social media to generate votes for your video)
  • Top 5 PSAs Announced: January 2024
  • Top 3 Teams Travel to ICDC: April 27-30, 2024*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.


About MBA Research and the Daniels Fund Ethics Initiative

MBA Research and Curriculum Center is dedicated to supporting educators in the preparation of students for careers in the areas of business administration, including Business Management, Finance, and Marketing and is a not-for-profit operated by a consortium of state education departments.  The Daniels Fund Ethics Initiative delivers principle-based ethics education and reinforces the value of ethical business and personal conduct. Each of the Ethics Initiative's eight components utilizes a specific approach to reach its target audience. Funding for Ethics Initiative programs is provided through the Daniels Fund Grants Program.


Christy Rutherford
Education Manager

Christy Rutherford is DECA's education manager. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Christy also leads the advisor professional learning series and programs to support local chapter advisors.

Discussion Questions

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Classroom Connection

Career CLuster:

Business Management and Administration

Instructional Area(s):

Emotional Intelligence

Performance Indicators:

Explain the nature of ethics
Explain reasons for ethical dilemmas
Describe ethical principles
Explain the nature of ethical leadership
Model ethical behavior