Create a PSA with DECA's Ethical Leadership Challenge

September 20, 2022

Submissions are due by November 22, 2022

DECA is excited to offer another year of the DECA Ethical Leadership Challenge hosted in partnership with MBA Research and with support from the Daniels Fund Ethics Initiative High School Program.

In teams of up to four DECA members, develop a 60-second (or less) public service announcement (PSA). The PSA should be designed to educate the local community and those afar through social media about the importance of accountability. Participants can be as creative as they like in creating and producing their PSAs.

Learn more about how to leverage your Ethical Leadership Challenge entries to tackle DECA's Ethical Leadership Campaign.


Here is how the challenge works:

  1. Teams can include one to four members and chapters can submit multiple PSA video entries.
  2. Your mission is to create a PSA video showcasing the ethical principal of accountability. The video can be no more than 60 seconds.
  3. You will then share your PSA video on social media to create the most social buzz for your PSA while spreading your message.
  4. The “judges” are your social media fans, so enlist the help of your entire chapter’s network to “vote up” your PSA. We’ll also be sharing it on social media, inviting @decainc's followers to voice their opinion.
  5. The top 10 PSAs will then be evaluated against the criteria to determine the top five winners.


The top five teams will be recognized on DECA Direct Online and the top three teams will be recognized on stage during DECA’s International Career Development Conference in Orlando, Florida. In addition, the following cash prizes will be awarded to chapters:

  • 1st place team ($2,500)
  • 2nd place team ($1,500)
  • 3rd place team ($1000)
  • 4th place team ($750)
  • 5th place team ($250)


  • Entry Submission and Video Upload Begins: November 1, 2022
  • Challenge Registration/Video Posted Deadline: November 22, 2022, at 3:00 p.m. ET
  • Social Media Sharing & Voting: November 22 - December 15, 2022, at 4:00 p.m. ET (Share your concept on social media to generate votes for your video)
  • Top 5 PSAs Announced: January 2023
  • Top 3 Teams Travel to ICDC: April 22-25, 2023*

*Eligibility to attend DECA’s ICDC is determined by the chartered association advisor based on their rules and regulations. Finalists should consult with their chartered association advisor for eligibility guidelines and gain approval from their chapter advisor to attend the conference.


About MBA Research and the Daniels Fund Ethics Initiative

MBA Research and Curriculum Center is dedicated to supporting educators in the preparation of students for careers in the areas of business administration, including Business Management, Finance, and Marketing and is a not-for-profit operated by a consortium of state education departments.  The Daniels Fund Ethics Initiative delivers principle-based ethics education and reinforces the value of ethical business and personal conduct. Each of the Ethics Initiative's eight components utilizes a specific approach to reach its target audience. Funding for Ethics Initiative programs is provided through the Daniels Fund Grants Program.


As DECA's education manager, Christy is responsible for enhancing an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Christy’s extensive experience of more than 20 years in Career and Technical Education includes serving a business and marketing instructor and DECA advisor. Christy has worked for DECA since 2022.

Discussion Questions

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Classroom Connection

Career CLuster:

Business Management and Administration

Instructional Area(s):

Emotional Intelligence

Performance Indicators:

Explain the nature of ethics
Explain reasons for ethical dilemmas
Describe the ethical principle of accountability
Explain the nature of the ethical principle of accountability
Model the ethical principle of accountability