Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

November 8, 2022

From a sell-out crowd of loyal fans waiting for the opening kickoff to a high-profile entertainer eager to take the stage for an encore presentation, sports and entertainment marketing provides a rush for those interested in these career areas. When it comes to learning from the professionals in these popular industries, DECA’s Sports and Entertainment Marketing Conference cannot be rivaled.

DECA’s Sports and Entertainment Marketing Conference returns to Orlando on February 1-5, 2023.

Known as one of the world’s premier locations for family entertainment and home to world-class professional and college sports, Orlando provides the perfect backdrop for this dynamic conference experience. Each day, DECA members will learn from four executives – two from the sports marketing industry and two from the entertainment industry – who are part of well-recognized brands.

Here’s a look at a few of the speakers you can expect at this year's event.

The deadline to register is December 1, 2022.

Meet the Speakers

Public Relations

Alyson Sologaistoa, Senior Director, Public Relations, Universal Orlando Resort

Kristen Smith, Senior Manager, Public Relations, Universal Orlando Resort

Social Media 

Stephen Kubiak, Senior Manager, Social Strategy and Content, Universal Parks & Resorts

Strategic Insights 

Jennifer Avery, Vice President, Strategic Insights and Global Strategy at NBC Universal Parks and Resorts

Sports Marketing 

Chris D’Orso, Senior Vice President of Sales and Operations at Orlando Magic

Shalisa Griffin, Senior Director of Business Development & Events Greater Orlando Sports Commission—GO Sports

Please note that speakers are subject to change.


Educational Conferences

DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.

Discussion Questions

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Classroom Connection

Career CLuster:


Instructional Area(s):

Sports & Entertainment

Performance Indicators:

Describe the nature of target marketing in sports/entertainment marketing
Describe pricing issues associated with sports/entertainment products
Explain advertising media used in the sports/entertainment industries
Explain career opportunities in sports/entertainment marketing
Identify “out-of-the-box” sales promotion ideas for sports/entertainment events
Measure economic impact of sports/entertainment events