Competitive Events Topics Announced for 2022-2023

July 1, 2022

Get a head start on the 2022-2023 competition season with DECA's competitive topics and resources for business operations research, professional selling, hospitality and tourism professional selling and financial consulting.

Business Operations Research Events

The 2022-2023 topic for each career category is to research an existing business’s website, products, and/or services and develop a strategic plan to adopt a hyper-personalization approach.

Today companies are tracking and collecting large amounts of customer data and are using artificial intelligence to determine patterns within the data to simulate a customer’s thought process. Consumers have raised concerns about privacy and ethics in regards to this type of data collection. Participants will develop a strategic plan to enhance and improve the company’s existing products and/or services by incorporating this approach and addressing consumer concerns.

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Financial Consulting (FCE)

For 2022-2023 you will assume the role of a financial consultant to a local bank or credit union.

The bank or credit union is looking to close some of its brick-and-mortar locations and transition more of its services to an online/virtual platform. The bank or credit union is seeking your recommendation on what services could be transitioned to an online-only banking platform without compromising customer service to its customers.

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Hospitality and Tourism Professional Selling (HTPS)

For 2022-2023 you will assume the role of a sales representative for a technology firm that specializes in touchless technology integration.

A local amusement park owner has scheduled a meeting with you to discuss how to implement touchless customer options and learn about the types of products that can be integrated into their company to benefit their business.

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Professional Selling (PSE)

For 2022-2023 you will assume the role of a sales representative of a virtual human resource firm that specializes in employee accountability.

Since the pandemic, the company is allowing workers to work remotely and is looking for a solution to hold employees accountable for their workload. The chief operations officer of a major company has scheduled a meeting with you because he/she is interested in using your services to ensure accountability in the virtual workplace.

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Christy Rutherford is DECA's education manager. She enhances and manages an educational framework for DECA’s comprehensive learning program ensuring that all student programs are aligned to National Curriculum Standards. Christy also leads the advisor professional learning series and programs to support local chapter advisors.

Discussion Questions

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