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Case Study of the Week: Using AI for Representation
Step into the role of the director of operations for Lavender Lee, a women’s clothing store with ten locations. The marketing specialist has asked you to share your opinion on using AI generated models for marketing.

Staying Safe and Secure in the Cyber World
Data breaches in businesses can be detrimental to the entire business. Phishing emails and the misuse of social media can negatively impact an individual's or student’s life. The tips in this article will teach you how to stay cyber-safe and fight cybercrime!

October is National Principals Month
Celebrated every October, National Principals Month is an opportunity for DECA members, advisors and communities to celebrate and honor our incredible principals for their visionary leadership and tireless pursuit of success for each student.

Making the Most of DECA Month
DECA Month is right around the corner. With an activity every day, it’s the perfect time to show your passion and introduce many communities to the world of DECA. Learn how you can get involved this November to engage your entire community.

From Pumpkins to Candy Corn: A Look into Halloween Marketing
The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.

Your Guide to Washington during WRLC
Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.

5 Tips for Conquering DECA’s Corporate Challenges
Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.

A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte
The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!

Top Reasons to Attend Golisano Institute for Business & Entrepreneurship
Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.

Case Study of the Week: Reducing Operating Costs
Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.

Register Now for Round One of the DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.

Case Study of the Week: Sell out?
Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.

Tips for Creating Goals
Setting and achieving goals can be difficult and requires consistency, determination and a willingness to return from failure. Whether you want to learn to cook or start a business, creating goals is necessary.

Three Underrated Powers of Mentorship
Mentorship is a valuable tool, but many of its benefits are often overlooked. Arizona Collegiate DECA runs a mentorship program annually, and these are some of our biggest takeaways.

5 Study Tips for College Students
Finding effective studying strategies is key to helping you succeed in your classes and make the most of your college experience. Finding your perfect study space, effective notes, flashcards, study groups and practice tests are five things you can do to improve studying outcomes.

Creating A Sense of Community In Your Association
Arizona Collegiate DECA has focused on engagement and retention this academic year. We were able to increase our attendance at every association conference this year. Learn how we built our community in this article.

Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.

UW-Whitewater DECA Prepares for Competition with Canva Workshop and Challenge
UW-Whitewater DECA sharpened its competitive edge with a 2-week Canva workshop and competition. Members learned design skills to create impactful presentations, which is vital for DECA success.

Case Study of the Week: Using Ticketing Kiosks to Gather Customer Information
Step into the role of a ticket sales representative at Wild Escape Amusement Park. Your supervisor has asked you how the park can gather customer information using ticketing kiosks.

Super Bowl: Beyond the Stadium
Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.

Case Study of the Week: Live Podcast Tour Tickets!
Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.

Insights and Advice from Collegiate DECA Alumni on Navigating the Business World
Check out DECA Alumni’s experiences, expertise and advice as former DECA members. Read about how DECA has shaped their careers and futures following college graduation.

Collegiate DECA ICDC: Things to Do in Austin
With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack. So, look around and put the Live Music Capital of the World® on your playlist.

Empowering African Voices: Gloria Mensah, Executive Director, GK Folks Foundation
Gloria Mensah's journey is a testament to the transformative power of dedication, compassion and hard work. As the Executive Director of GK Folks Foundation, she continues to uplift African communities, leaving an indelible mark on Utah’s non-profit leadership landscape.
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Hospitality Is for Everyone
Are you ready to launch your hospitality career? From entry-level positions to advancement opportunities, the American Hotel and Lodging Foundation’s workforce development programs, scholarship initiatives and educational resources elevate and empower the next generation of hospitality leaders.

Budgeting: Setting Yourself Up for Financial Success
For youth and young adults who are just starting to embark on a lifetime of important financial decisions, one of the most foundational financial concepts to learn about is budgeting. Find out how you can create your personal budget and build a financial plan for success.

Case Study of the Week: Creating a Bereavement Policy
Step into the role of director of human resources at Association of Vision Health, a nonprofit organization that educates and works for policies regarding eye sight and vision issues. The organization employs thirty full-time employees and five part-time employees at its headquarters office.

Success Books That Change You
Summer break is a great time for self-reflection and working to become a better leader as you continue your leadership journey! Here are a few book suggestions about changing your perspective.

DECA and Piper Sandler Complete 45th Semi-Annual Survey
DECA and Piper Sandler completed the 45th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 5,600 teens across the U.S. with an average age of 16.2 years.

Looking Back on Your Legacy
Many of us are reflecting on a successful year serving as a DECA leader, but how do you define that success? Looking back on and defining your legacy allows you to reminisce over the great memories and hard work you accomplished and find new ways to improve your leadership style.

Congratulations to the 2023 Marriott Foundation ICDC Travel Scholarship Recipients
Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2023 International Career Development Conference (ICDC) in Orlando, FL.

Where to Start During Tax Season
Earned wages, tracking hours and spending summers lifeguarding at the pool come with the inevitable: taxes. Interview with Steve Brown, CPA and Founder of Brown and Maguire CPAs, PLLC., reveals the key things to know as you file.

Congratulations to DECA's 2023 Emerging Leader Honor Award Recipients
Congratulations to the 2022-2023 DECA’s Emerging Leader Honor Award recipients! This award recognizes outstanding senior members for their involvement with DECA.

Case Study of the Week: Encouraging Guests to Return and Spend More Money
Step into the role of sales manager at Covington Hotel – Blossom City, a full-service hotel located in a city of 100,000 people. The general manager of the property wants you to create a targeted email promotion that will attract past profitable customers.

Pursue Your Profession
If you’re graduating and searching for what’s next, consider a career in residential property management. The RPM industry is hiring talented, creative and passionate people to help provide homes and create communities for 44 million Americans.

Understanding Credit Cards
Getting a credit card can seem magical—you can buy the things you want without needing cash. But if you don’t manage them correctly, credit cards can make your money disappear.