Piper Jaffray “Taking Stock with Teens” Survey Closes September 18

The 2019 Fall Piper Jaffray Taking Stock With Teens survey closes on Wednesday, September 18.

Each spring and each fall, Piper Jaffray & Co. and DECA work together to conduct the bi-annual “Taking Stock With Teens” survey. The survey gauges brand preferences and spending habits among teenagers.

DECA members are the principal source for Piper’s survey, so it’s critical that all DECA members participate and share their opinions. It is also a great way for teachers and DECA advisors to engage their students in an independent applied learning activity that illustrates the importance of marketing research. Both the survey and the survey report are dynamic tools that will help illustrate how marketing research is compiled, applied and consumed.

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The following associations are in the lead with most responses:

  1. Georgia
  2. Virginia
  3. Texas
  4. Michigan
  5. Connecticut
  6. North Dakota
  7. Florida
  8. Missouri
  9. Massachusetts
  10. New Jersey

The Southern Region leads with nearly half of the total responses, followed by Central, North Atlantic and Western Regions.

The survey closes on Wednesday, September 18. Please help support this important partnership by incorporating this valuable survey into your classroom teaching.

Categories: Advisors, DECA News, High School, Teaching Resources