Collegiate DECA ICDC Workshop Guest Speakers Announced
At this year’s Collegiate DECA International Career Development Conference, attendees will learn from the leaders in their desired industries. The workshops, taking place on April 14, will feature guest panelists and speakers to share their experience and answer questions.
USING A DIGITAL FOOTPRINT TO ATTRACT EMPLOYEES
Presented by Cheryl Buynak, Marriott International, Inc.; Denise Jones, NAPA; Tami Benz, Hilton; and Shannon Gilpin, Nonnahs Marketing
Talent acquisition is important to a company’s culture and success. In a panel discussion, learn how our companies are going digital to find our next employees, and learn what you can do as a potential employee to stand out (in a good way)!
HOW SOCIAL MEDIA HAS IMPACTED OUR INDUSTRIES
Presented by Matt Sadler, Men’s Wearhouse; Andy Chaves, Marriott International, Inc.; and Moses Sanchez, Nonnahs Marketing
In a panel discussion, learn how social media has impacted the way we do business. From customer reviews to online shopping, to social media influencers, learn how our companies have adapted to today’s business environment.
MARKETING IS UNIVERSAL: KEEPING THE GUESTS AT HEART
Presented by Matt Donovan and Michael Morman, Universal Orlando Resort
In this new program, developed with and endorsed by DECA, learn the significance of staying true to brand values and keeping the guest at the center of decisionmaking. In an ever-changing world of digital media and increased competition, you’ll hear stories of getting it right while remaining innovative and bold.
THE RENAISSANCE OF THE MEETINGS AND HOSPITALITY INDUSTRY
Presented by Justin Essner, Hilton Orlando Lake Buena Vista
The hospitality industry was one of the hardest hit during the recession of 2009- 2011. Discover what has changed since then to make it one of the best industries in which to start a career. Learn how it will continue to evolve with technology and new competition.
ENTREPRENEURS: HOW TO MARKET YOUR APP AND IDEAS TO MAKE YOUR FIRST MILLION!
Presented by Dave Schropfer, Faculty, American Management Association
Learn how a new entrepreneur like you can open a new business or buy one with no money down. Here’s how to show investors what they want to see. Could Shark Tank be in your future? Winning marketing strategies, financing methods and leveraging techniques that work are revealed.