Participants tested their social media skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious bag company by marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Participants were taught audience targeting, how to promote and schedule content, as well as mastering the key performance indicators that drive product sales.
Top 3 Winners
The top three overall competition winners received a travel scholarship to this year’s DECA International Career Development Conference in Orlando, Fla.
