DECA Direct Stukent Social Media Marketing Challenge 2018-19 Winners

Stukent Social Media Marketing Challenge 2018-19 Winners

Congratulations to the more than 5,200 DECA members who competed in the second annual Stukent Social Media Marketing Challenge. Students competed against each other using the world’s first social media marketing simulation, Mimic Social, which is used by top institutions around the world.

Participants tested their social media skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious bag company by marketing on Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. Participants were taught audience targeting, how to promote and schedule content, as well as mastering the key performance indicators that drive product sales.

Top 3 Winners

The top three overall competition winners received a travel scholarship to this year’s DECA International Career Development Conference in Orlando, Fla.