5 Reasons You Should Participate in the FIDM Entrepreneurs of Tomorrow Challenge

The Fashion Institute of Design and Merchandising (FIDM) Entrepreneurs of Tomorrow Challenge is an exciting opportunity for students to channel their inner entrepreneur by generating a new clothing, beauty, home, health, food or entertainment concept and showcase their prototype in an engaging YouTube presentation. So why should you participate? Here are just a few of the many reasons:

1. Showcase Your Creativity

From artistic video frames to novel promotion strategies, the FIDM Entrepreneurs of Tomorrow Challenge is a unique opportunity to share your ideas to the world! If tests and essays don’t quite showcase your strengths, this video challenge may be the perfect avenue of expression.

2. Grow Through Obstacles

Conducting market research, developing a distribution strategy, generating a prototype and polishing the pieces together in a video are not easy tasks! However, with difficulties come a new set of skills and increased confidence that will help you take one step further towards your goals!

3. Enhance Your Resume

Adding challenge participant, or even winner, on your resume is an exceptional opportunity to separate yourself from your peers. You’ll even have a tangible product to showcase to professionals and future employers. You can say with confidence that completing this activity develops the innovation, critical thinking and problem-solving skills desired by today’s employers.

4. Pave Your Way to Orlando

Your ingenuity can take you to great heights! The top three teams well be recognized on stage at DECA’s International Career Development Conference (ICDC) this April in Orlando, Florida. The overall winning team will even be awarded a travel stipend to attend the event. Eligibility to attend ICDC is determined by your chartered association advisor.

5. Use Your Skills to Win Big at ICDC!

The promotional skills garnered while participating in the challenge are the perfect stepping stones to compete in the Integrated Marketing Campaign–Product Event, also sponsored by FIDM. 1st Place winners at ICDC will take home $1,000!


Learn more, gain inspiration and get started today!

Categories: Compete Video Challenges, Video Challenges