Piper Jaffray Teen Survey – Ready To Use In Your Classroom

The 2018 Piper Jaffray Taking Stock With Teens Survey is now live and ready for you to use in your classroom! Each spring and each fall, Piper Jaffray & Co. and DECA work together to conduct the bi-annual “Taking Stock With Teens” survey. The survey gauges brand preferences and spending habits among teenagers.

DECA members are the principle source for Piper’s survey, so it’s critical that all DECA members participate and share their opinions. It is also great way for teachers and DECA advisors to engage their students in an independent applied learning activity that illustrates the importance of marketing research. Both the survey  and the survey report are dynamic tools that will help illustrate how marketing research is compiled, applied and consumed.

SPRING 2018 KEY FINDINGS
  • Overall teen spending up 6% from fall and up 2% from a year ago.
  • Food, beauty and video games continue to dominate teen wallet.
  • Athletic cycle above historic average but streetwear cycle accelerates.
  • Teens opt for Snapchat and Instagram as Facebook stabilizes.
  • Read more here

The Fall DECA/Piper Jaffray Teen Survey closes on Wednesday, October 3. Please help support this important partnership by incorporating this valuable survey into your classroom teaching.

Follow DECA on Twitter @DECAInc.

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