Get A Taste of Social Media Management with the Stukent Social Media Marketing Challenge

Want to help your students develop professional social media skills with the world’s 1st social media marketing simulation used by top institutions around the world? Participate in the DECA Stukent Social Media Marketing Challenge!


In partnership with Stukent Inc., the competition allows students to utilize the Mimic Social marketing simulation to manage a $50,000 budget for a fictitious, global bag company. The interactive, high-energy simulation challenges students to develop a marketing strategy on Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest. Industry skills are developed as students write targeted social media ads, perform demographic targeting, schedule content, measure key performance indicators and more.



Students participate in the web-based simulation individually. Only one user account is permitted per student. Students submitting more than one entry will be disqualified.


Students may register for the challenge at Only active, high school DECA members are eligible to participate and receive recognition.



Rankings are automated within the simulation. The top three overall participants will receive a travel stipend to attend the DECA International Career Development Conference (ICDC) in the following amounts:

  • First Place: $1,500
  • Second Place: $1,000
  • Third Place: $500

Additionally, the top three participants will have the opportunity to be recognized on stage at ICDC. Eligibility to attend is determined by the chartered association advisor.



  • Challenge Begins: Monday, October 15, 2018 at 10:00 a.m. ET
  • Challenge Ends: Monday, October 29, 2018 at 5:00 p.m. ET.
  • ICDC: April 27-30, 2019




Mark your calendars for this unique opportunity to utilize a platform that marketing educators across the world are raving about! If you have any questions about the challenge, please contact Adrienne Burda at or (703) 860 – 5000.

Categories: Corporate Partner Challenges, Video Challenges