FIDM Announces the Entrepreneurs of Tomorrow Challenge

The Fashion Institute of Design and Merchandising (FIDM) is back with a re-vamped challenge for high school DECA members: the FIDM Entrepreneurs of Tomorrow Challenge. As the global market continues to evolve, entrepreneurial thinking skills, such as innovation and problem-solving, are becoming even more vital to success. This competition is an exciting opportunity for students to channel their inner entrepreneur by generating a new clothing, beauty, home, health, food or entertainment concept and showcasing their prototype in a brief YouTube presentation.



The challenge is open to all active high school DECA members. Students may participate individually or in a team of up to three members of a DECA chapter.

Participants will research the marketplace and then propose an entrepreneurial product to bring to the market. Participants must pitch their new product idea in a four-minute YouTube presentation, including the promotion, pricing and distribution strategies to bring their concept to the market. Participants may spend no more than $25.00 to create a prototype.

Entries are to be submitted online by February 03, 2019. See challenge guidelines for complete presentation and evaluation information. Students participating in the FIDM Entrepreneur of Tomorrow Challenge may also compete in a DECA competitive event at ICDC.


FIDM executives will review all submissions and select three top entries. The top three teams will be awarded a travel stipend to attend DECA’s International Career Development Conference (ICDC) and will be recognized on stage at the grand opening awards session. Eligibility to attend ICDC is determined by the chartered association advisor.



  • Challenge Submission Due: February 03, 2019
  • Winners Announced: March 08, 2019
  • ICDC: April 27-30, 2019



If you’re a student with ideas to share or an advisor who is looking for a project-based learning activity on entrepreneurship, look no further than the FIDM Entrepreneurs of Tomorrow Challenge.

If you have any questions about the challenge, please contact Adrienne Burda at or (703) 860-5000.

Categories: Video Challenges