5 Interesting Facts About #CDECAICDC Keynote Speaker Johnny Cupcakes

Ryan Bognar | Wisconsin Collegiate DECA

We’re only a few short weeks away from the 2018 International Career Development Conference in Washington, D.C., and there’s a million reasons why we’re excited.

One of those reasons is because Johnny Earle, CEO of Johnny Cupcakes, will be the #CDECAICDC opening session keynote speaker!

In preparation of his awesome opening keynote next month, let’s take a look at five interesting facts about Johnny “Cupcakes” Earle:

1. He started 16 different businesses before the age of 16.

Raised in Boston, Mass., Johnny came from humble beginnings. He often saw both of his parents come home from their 9-to-5 jobs upset and too tired to spend time with him and his younger sister. This inspired Johnny to work for himself so that one day he could spend more time with the people that he loved. It was at that point that he began his very own entrepreneurship ventures, including: A lemonade stand, yard sales, whoopee cushion salesman, snow shoveling business, selling beverages out of a cooler at the beach, magician, candy salesman, and selling homemade buttons, just to name a few.

2. The name “Johnny Cupcakes” started as a joke.

After realizing his businesses weren’t earning him enough income, Johnny began working full-time at Newbury Comics in Braintree, Mass. While working there he received random nicknames from his co-workers poking fun at his first name, such as “Johnny Appleseed” and “Johnny-Come-Lately,” and they eventually began calling him “Johnny Cupcakes.”

3. The Johnny Cupcakes brand uses no forms of traditional advertising.

Johnny Earle turned his nickname into a clothing brand and in 2001 launched Johnny Cupcakes, Inc., which is now worth nearly $4 million. Johnny attributes his success to choosing not to use traditional forms of advertising, but rather focusing on giving his customers a unique buying experience instead.

4. Johnny has collaborated with A LOT of different brands.

Johnny’s t-shirts often feature variations of the Johnny Cupcakes logo in collaboration with other brands and famous characters. Some of their most popular collabs are with the Simpsons, Teenage Mutant Ninja Turtles, Marilyn Monroe, Hello Kitty and Nickelodeon.

 5. Johnny Cupcakes actually has really bad “cupcake” reviews.

Even though Johnny Cupcakes is the “World’s First T-Shirt Bakery” complete with ovens and the scents of a real bakery, they do not actually sell cupcakes. Because of this, customers that were expecting to be able to buy baked goods from Johnny Cupcakes often leave negative food reviews about the store. Johnny embraces these reviews however and considers them a form of free advertising.

Johnny Earle has an amazing story to tell and we can’t wait to hear more about Johnny Cupcakes journey at #CDECAICDC during his keynote. It’s going to be #Limitless!

This article was written by Wisconsin Collegiate DECA President, Ryan Bognar. You can follow Ryan on Twitter @bognarryan.

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