Snapchat Tips for Members & Chapters

Did you know that Snapchat isn’t just for the doggy face filter or promoting your personal life on your stories?

Use these tips below to become a better emerging leader, and help make your chapter the best it can be:

1. Snapchat Geofilters

Customized Snapchat filters are great for promoting campaigns, creating awareness about DECA, and highlighting your chapter’s great accomplishments. Making your own clever filter is very easy to do, and is an economical way to promote your campaign. Just make sure you follow all campaign guidelines, which usually means creating the area for the Snapchat in a specific zone. You can also find pre-made DECA Snapchat geofilters and step-by-step instructions for purchasing your own geofilters on DECA Direct Online.

2. Posting

Snapchat stories are a great way to promote your chapter’s accomplishments, such as your community service events, or promoting the new items in your School-based Enterprise. Also, embedding links in your stories is a great way to increase views to your website, or various links from deca.org or decadirect.org that you want your members to see.

3. Constant Communication

Using the Snapchat chat feature is a great way of communicating with your entire chapter, or just your chapter’s officer team. Since almost everyone has Snapchat, it is sure to be the best platform to communicate all important information to your members, or answer questions from non-members.

4. Show Off Your DECA #OOTD

Show off your DECA swag! Did you put together a unique outfit with your blazer, or get a new item off Shop DECA? You can snap your swag to share with other members to inspire their own outfit choices for conferences and competition.

5. Marketing Examples Everywhere

Did you walk past a creative billboard in your town, or a fashionable window display at the mall? Sharing these great examples of marketing and business strategies can be a great way to spark new ideas with your members, or show non-members what DECA is all about. This can also start a great conversation about elements of marketing and start a competitive spirit to see who can get the best snap.

Did you know DECA has an entire Snapchat Geofilter Library to help you take your chapter’s snaps to the next level? Find out how you can customize DECA’s pre-made geofilters with your own chapter logo for any occasion you might have!

Follow Mason on Twitter @decavpmasons.

Categories: Branding and Promotion, Chapter Resources, Chapter Resources (Home Page Teaser), Membership + Recruitment

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