Marketing is Universal: Keeping the Guest at Heart – Universal Orlando’s Newest Program Announced

Universal Orlando Resort™

Universal Orlando Youth Programs just introduced the newest program to their portfolio, an all-new Marketing program.

We’re excited to announce our partnership and endorsement in this new program which focuses on DECA’s educational benchmarks. In the program, students learn first-hand the dynamic marketing strategies used to promote one of the world’s leading theme park destinations, Universal Orlando Resort™.

In an ever-changing world of digital media and increased competition, they will  hear stories of getting it right while remaining innovative and bold.

From understanding the role of research and data to discussing the importance of guest engagement, students are exposed to the process of developing a marketing strategy in the current business climate.

With these real-world examples, they will learn the significance of staying true to brand values and to always keep the guest at the center of decision-making. 

Learn more about Universal Orlando Youth Programs and the new program here.

Follow Universal Orlando on Twitter @UniversalORL.

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