Top Takeaways from Day One at #DECASEM 2018

DECA’s Sports & Entertainment Marketing Conference has started off to a running start in Orlando, Fla. Today, the opening session had four engaging speakers from different career paths in Universal Orlando.

Eric Marshall, the Vice President of Park Sales for Universal Orlando Resort, kicked off the session with the message of how a few steps backwards in your career can ultimately lead your forwards. Marshall said it is important to, “Learn what you don’t like,” to find out what you are most passionate about in your career.

Eric Gray followed with a perspective on what is crucial in marketing right now, social media. Gray is the Director of Marketing & Social Media for Universal Orlando Resort. Gray says he and his team members are constantly asking, “Social media is the ‘stickiness’ of the brand, how are we connecting?

While Gray gave six main traits to have while trying to be successful in a career in social media, he stressed the fifth trait, which was building relationships and challenging the status quo.

Mandy Penn, the Senior Director of Resort Marketing, took our members on a journey through generational marketing and how media influences the main traits of generations. What did we take away from Mandy?

“Extremely successful people surround themselves with other extremely successful people,” Mandy shared with the group.

The session wrapped with Jen Avery, Senior Director of Consumer Insights for Universal Parks & Resorts. With a PhD in Cultural Anthropology, Avery explained how social sciences can be extremely beneficial in marketing, especially in her field of market research.

Are you interested in understanding why people make buying decisions, or how you can improve a customer’s experience? Then a similar career path may appeal to you! A takeaway from this final part of the session is that in the field of market research, everything must be backed up by data and research to execute strategies, not only for Universal, but for many industries.

Follow what else students and advisors are learning and experiencing in Orlando by searching #DECASEM on Twitter and Instagram!

Follow DECA on Twitter @DECAInc.

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