Effective Fundraising Planning with The Diamond Fundraising Model

Just like businesses have financial growth plans, DECA chapters need to create financial plans that support forecasted expenses, identify possible revenue sources and diversify access to financial resources.

As part of DECA’s Elevate Series, The DECA Diamond Fundraising Model is the formula for an effective chapter fundraising plan. Having a plan is important because it defines direction, changes the shift from “reactive” fundraising to “proactive” fundraising and encourages involvement by the entire chapter. The Diamond Fundraising Model includes four areas that make up the fundraising mix: local advocacy, partnerships, personal selling, and events and activities.

We’ve got some tips for each area to help your chapter find fundraising diversity and success!

EVENTS + ACTIVITIES

Fashion shows, concessions stands and car washes are all great event/activity based fundraisers.

1. MAKE A PLAN.
Events and activities involve a lot of support, workers and hopefully, customers. Plan ahead to allow time for your chapter leaders to promote the event/activity and to make sure your customers have your event on their calendars!

2. WORK TOGETHER AS A TEAM.
Even the best event will be exhausting. Build a team around the event to support your chapter. If your chapter uses DECA’s mission-based officer structure, a committee under the Vice President of Leadership will provide chapter members an opportunity to grow in their own leadership and provide the needed support for your event to be successful.

3. GET EDUCATED ON WHAT YOUR MARKET WANTS.
Survey your customer base to see what they want in an activity before you begin planning.

LOCAL ADVOCACY

Staying engaged with your local public policy makers is vital to the continued support of your program. Be sure to keep in touch with your principal, CTE Director, school board members and others who influence policy and support for your school system. These groups are pivotal when it comes to funding decisions and potential grants.

1. PROMOTE THE CONTRIBUTIONS YOUR DECA CHAPTER MAKES TO THE COMMUNITY.
Highlight how awesome your chapter is! Be creative in sharing how your DECA members are both community oriented and professionally responsible.

2. COMMUNICATE CONSISTENT, POSITIVE AND TIMELY DECA-BRANDED MESSAGES.
Utilize DECA Direct articles to showcase how DECA is impacting communities across the organization. Be consistent in publicizing the impact your local chapter is having in your community.

3. SEND THANK YOU LETTERS AND PICTURES TO POLICY MAKERS.
Many public policy makers are on social media. Find your local policy makers, school board members, principal, etc. and tag them in photos of your chapter’s activities, thanking them for their continued support of your DECA program.

PARTNERSHIPS

Partnering with local businesses, foundations and colleges can offer tremendous support to your chapter throughout the year.

1. DEMONSTRATE CREDIBILITY.
Develop a strong presentation that highlights your chapter activities, how you impact your community and successes in competition and other DECA programs.

2. UNDERSTAND THE NEEDS OF YOUR TARGET PARTNERS.
Create personalized presentations, answering the question, how will the business benefit from partnering with you?

3. IDENTIFY YOUR NETWORK AND MAKE THE INVITATION.
Identify potential partners in your community that connect to one of DECA’s key areas – marketing, finance, hospitality, management and entrepreneurship.

PERSONAL SELLING

Personal selling is one of the foundational concepts of marketing. Put your creativity to the test with unique and exciting personal selling activities.

1. PUT A CREATIVE TWIST ON AN “OLD-SCHOOL” FAVORITE.
Re-imagine the way things ‘have always been done’. Your School-based Enterprise could be the outlet for all ticket sales (sporting events, prom, etc.) sold during school hours.

2. CHECK THE CALENDAR AND ENSURE SCHOOL APPROVAL.
Gain the support of your school’s administration by planning ahead and asking if you can help meet a need they have for the school.

3. CONSIDER YOUR COMPETITION AND BE UNIQUE.
Let’s face it, most sports, organizations and clubs in your school fundraise. Create a unique opportunity for your chapter. Research a niche market and develop a plan to meet that need before anyone else!

A fundraising plan that incorporates all four areas ensures diversity and creativity in the way funds and resources are raised for the chapter.

FUNDRAISING FACTORS

It is always a good idea to think through how all factors come into play when planning a fundraiser. Some areas to consider are:

1. Number of members required
2. Degree of difficulty
3.Start-up capital needed
4. Time
5. Fun factor
6. Payoff potential

Check out deca.org/elevate for more Diamond Fundraising resources and guides.

Follow DECA on Twitter @DECAInc.

Categories: Chapter Development, Chapter Resources, Fundraising

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