Riverside DECA Raises $7K and Reaches 6 Million People with Pink Week

Jack Lind | Virginia DECA

The DECA chapter at Riverside High School hosted their third annual Pink Week, The Hunt for Pink October, on October 16, 2017. The week featured entire chapter involvement, but was primarily organized and run by chapter officers Jack Lind, Rachel Ambrose, and Alessia Scotto.

The team executed an amazing week driven by their own personal connections to those effected by breast cancer as well as their ambition to bring their school’s annual promotion to new heights.

The team began planning their Pink Week in August. They first met with Shai LaTour and Lara Hopewell, who are both breast cancer survivors and have their own charities. The women gave the team great fundraising ideas and offered a great perspective on women who had gone through breast cancer and what they would like to see the week accomplish.

The team also reached out to many local businesses and sought sponsorships to add to their donation to Loudoun Breast Health Network. Businesses had the option of purchasing an advertisement on the back of our shirts or donating prizes for our raffle at the Friday Night Fight for a Cure.

The chapter decided to have their Pink Week benefit Loudoun Breast Health Network because it is a local charity that keeps 100% of the money in our local area to benefit women in our community. Both of Riverside DECA’s chapter advisors, Cheryl Daley and Donna Celio, had previously worked with the charity and highly recommended it.

The team promoted their Pink Week to the entire community through Twitter, laying flyers on cars at football games, mailbox stuffers and strategically placed flyers throughout the community.

The week began with a pink out of the entire inside and outside of the school, as well passing out breast cancer pins to all students as they walked into the building. Each morning, t-shirts were sold in anticipation for the “Friday Night Fight for a Cure” pink out game at the end of the week. Chapter volunteers also helped host fun games like the wheel of pink and a pink scavenger hunt every morning to get the whole school involved.

On Thursday, the second annual upperclassman powder puff football game was held. The students also shared daily facts and began a Twitter campaign to have Doug Kammerer, the weatherman from NBC4 Washington to attend our Friday Night Fight for a Cure game.

Everyday students at Riverside DECA tweeted at Doug Kammerer asking him to come to the game. Classes made posters and the whole school came together during a bomb evacuation drill to film a video on the Riverside football field. The entire school chanted “We want Doug!” Throughout the week Doug Kammerer featured us on the nightly news three times and direct messaged the Hunt for Pink October on Twitter to gain more information the game.

Unfortunately Doug was not able to attend in person due to an illness on his team, but he sent the NBC4 live chopper to cover the game for a straight three minutes! The entire stadium went wild as people held up signs and showed off their pink. Through NBC4, over 5 million people from around the DC area were able to see the pink game!

Prior to the game, chapter volunteers helped pink out the stadium. Bleachers were covered in pink wrap, balloons were placed all over, cheerleaders were given pink bows, and the goal posts were wrapped in pink ribbons. Students began to arrive decked out head to toe in pink and packed the stands. Volunteers hosted a bake sale, sought donations, and encouraged spectators to participate in our donation.


On Saturday morning, the Riverside High School Pink Week came to a close with the Rams Run for Pink 5K. Over 100 people participated in the run and it was an overall successful event.

After the t-shirt sales, powder puff game, Friday Night Fight for a Cure, and the 5K, the Riverside High School Pink Week earned a total of $7,000. Through their various media outlets, they were able to reach an estimated 6 million people with their promotion.

This year’s achievements are a major victory, considering this is only Riverside DECA’s third pink week promotion, but we can’t wait to see what we achieve next year!

This article was written by Virginia DECA Historian, Jack Lind. You can follow Jack on Twitter @jacklindd.

Categories: Chapter Development, Chapter Resources, Community Service, Fundraising