How One Small Investment Changed DC Everest DECA’s SBE

Jodi Peterson | DC Everest DECA

T-shirts are a staple in a teenager’s life. Not only are they casual and comfortable, they can provide your chapter an opportunity to put their education into action. Our chapter bought a t-shirt press and with that we started our second school-based enterprise, Everest Expressions.

Last year, we started small by just designing custom apparel for our school store and our chapter shirts. Soon we felt comfortable in offering our service to other school organizations. With each new order, we are truly learning as we go.

Sometimes mistakes happen but that’s how a business grows. Our “Oops” Box has grown with images upside down on a shirt, a press that didn’t press well or an image that isn’t centered correctly on the shirt.

Our chapter entered Everest Expressions into DECA’s Learn & Earn Project competitive event and our student representative placed 5th at DECA’s International Career Development Conference last year!

With her recommendations, we went to work this summer and we have not looked back. Our SBE has secured multiple new accounts within our school district, as well as with community members and local businesses.

We are actively promoting our business on our social media sites and we were just featured on our local newscast, “Making the Grade.” We also seek out opportunities too. For example, a local town was set to celebrate its centennial, so we called the town hall and asked if they were considering centennial shirts. They answered no, but extended and invited for us to attend their monthly planning meetings. Our booth at the meeting was a hit and a nice way to connect with the community showcasing our newest business.

With a small investment in a press and time to experiment, your chapter could press its way to new revenue streams. 

This article was written by DC Everest DECA chapter advisor, Jodi Peterson. You can follow DC Everest DECA on Twitter @DCEverestDECA and like the Everest Expressions Facebook page here.

Categories: Chapter Development, Chapter Resources, Comprehensive Learning Program, School-based Enterprises