Get Creative with the New FIDM Challenge

DECA’s Fashion Institute of Design and Merchandising (FIDM) Challenge isn’t just for DECA members with a passion for fashion; this year, participants can now pitch a new clothing, beauty, home, health, food or entertainment concept.

The FIDM Challenge asks students to create a video presentation describing an entrepreneurial proposal for a new product idea, detailing the target market, product offering, marketing launch strategy and more.

The top three teams will receive a travel stipend to attend DECA’s International Career Development Conference (ICDC), to be recognized on stage at a general session. Watch the video below and view challenge guidelines to learn more.

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Categories: Chapter Development, Chapter Resources, Comprehensive Learning Program, Corporate Partner Challenges, Teaching Resources

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