Broad Run DECA Takes on NYC for Loudoun Breast Health Network

Casey Sorenson | Broad Run DECA

Broad Run DECA (Ashburn, Va.) kicked off its annual PINK project by going up to New York City on Friday, October 6, for a Career Experience Field Trip.

The group took 35 students to the city, where the goal was to get National Exposure for Loudoun County’s breast cancer charity, Loudoun Breast Health Network.

Not only did the group get national exposure for two hours while they visited The Today Show Plaza, but they also got an interview with Al Roker and talked to – and got selfies with – Hoda Kotb! What an amazing experience for all the students!


This career experience field trip kicked off the annual PINK Week festivities.

Other activities this include:

  • Decorating the entire school in all PINK
  • Selling t-shirts at Broad Run and Farmwell Station all week
  • A Chipotle LBHN Fundraiser Night on Wednesday, October 11
  • Powder Puff Football on October 11 
  • A PINK DECA Meeting on October 12 that honors and features Mrs. Susan Mills, one of the founders of LBHN (Susan will talk to our students and tell them the LBHN story and inform them where their donations go and what they provide to families in our community)
  • The PINK Football game on October 13 where we will have an all-pink Bake Sale and Raffle Baskets that are worth over $1,400 with donations from the Washington Redskins and from other local businesses
  • The annual BRHS Believe in a Cure Cheer Invitational on October 14

This annual PINK project is a student created and managed campaign. This year’s campaign is called “PINK FAMILY- One Tribe, One Mission, One Fight” – and this year’s project couldn’t have started off any better!

All awareness efforts and donations will be given directly to our local breast cancer charity, Loudoun Breast Health Network.

For more information on LBHN, please visit For more information on the PINK FAMILY, please email one of the student leaders: Phoebe Draper,

This article was written by Broad Run DECA advisor, Casey Sorenson. You can follow Broad Run DECA on Twitter @BRHS_DECA.

Categories: Branding & Promotion, Chapter Development, Chapter Resources, Community Service