8 Tricks to Dominate the Stukent Social Media Marketing Challenge
Ian Fabiano | Stukent
You just started the Stukent Social Media Marketing Challenge and you don’t know what’s going on. You’re trying to sell these Buhi bag things but you don’t know how!
You don’t know when to post, what to post or how to spend your budget. Your boss is coming and he’s angry! Does this sound like you? (Does it sound like an infomercial you’ve seen at 2 AM on public access television?)
If you answered “Yes” to any of these questions, you have come to the right place. (This is where the infomercial changes from black-and-white to glorious technicolor!) Here are eight tricks to dominate the Mimic Social Simulation.
(If you answered, “No”, keep reading anyway. A little reading never hurt anyone. That’s what Mama always said.)
#1 – Test Test Test
The best way to figure out what works and what doesn’t is to test a lot of different pieces of content with different audiences at different times and in different situations. If you do this and pay attention to what happens, you’ll quickly discover which types of posts drive sales and which don’t.
#2 – Read the Blogs
We put blogs there for a reason. They are chock-full of strategy guides and tips on how to be a champion social media marketer. They’ll teach you things such as how to find the best channels, how to find the best content and how to build your following.
The best thing about it? The blogs were all written specifically for the simulation, so you know the principles you learn apply directly to Mimic Social. Can life get better? Read on to find out!
#3 – Study the Information in the Content Analysis Project
There is a handy content analysis section in Week 3 that gives you the post history from the last social media manager. That stuff is golden!
The last social media manager already tested all the different types of content so you don’t have to. Same goes for the best times to post, best platforms to use, etc. It’s all there in the “Content Analysis Project” under the “Weekly Memos” tab.
#4 – Vary the Types of Content You Post
Do you know someone who is always trying to sell you some magic vitamin or energy supplement to the point that you suddenly have a surprise phone call every time you see them coming? You don’t want people to treat your company like that. The key is finding a balance of feature posts and promotional posts.
Feature posts showcase the brand or spotlight someone using the product, whereas promotional posts usually advertise a sale. Feature posts will increase the company’s reach and engagement, and promotional posts will increase your revenue.
Be careful though; if you post too many promotions at once, your audience will get bored and you will start losing subscribers. Usually, you want to have more feature posts than promotional posts. Gotta keep the people happy!
#5 – Look at the Size of Your Audience
You’ve probably seen some movie where this little nerd becomes a martial arts master and beats up a bunch of huge jocks, right? Well, this isn’t that kind of movie. This is social media marketing and it’s a popularity contest. Go for the platforms where you already have a lot of followers!
Look at the company’s history under the scenario tab to see the follower count you started off with for each channel. Some channels will have a much bigger follower count than others.
Remember, even if a channel has a small following, you should still post on that channel. You’re already paying for the content, so you might as well post it on multiple channels. However, always make sure to spend a majority of your budget on the channels where you are likely to get the most revenue.
You have to spend money to make money and you want to spend your money where the chances of rain are 100%, if you know what I mean.
#6 – Post Frequently but Avoid Post Fatigue
Everybody has that one friend who won’t shut up about themselves. You don’t want to be that guy.
A general rule of thumb is to have 7 to 12 posts per week per platform or 1 to 2 per day, but this is different for each platform. Some platforms should not have more than one post each day, and some can have many posts throughout the day.
If you post too often in a short amount of time, your audience will start tuning you out. If you don’t post often enough, you are losing out on the chance to communicate with your audience.
#7 – Pay Attention to Personas
In the simulation, you’ll be introduced to 7 buyer personas. As marketers, we give these personas names so we can relate to them better and also so we have people to talk to when we get lonely.
Think about which buyer personas would be the most profitable personas to target, post content that appeals to those personas and make sure to target them when you promote your posts.
Gender, interests and age are the 3 factors that can be set to target different personas. Your posts will get a boost when you target the right persona, and they will perform poorly when you target the wrong persona.
#8 – Focus on Driving Revenue
“But Alicia Keys said it’s not about the money!”
Yes, she did, but Puff Daddy and the Notorious B.I.G. disagreed. They emphatically stated that it is all about the benjamins and your boss agrees with them.
Awareness and engagement are important and they contribute to revenue, but ultimately, your boss wants to see you bring in the big bucks, so make sure you are always focused on driving sales.
There you have it!
Those are 8 tricks to dominate the Mimic Social Simulation. Do all these things and I promise that you will do well, unless you don’t; that’s on you. But if you do, your mama will be proud and so will I. You might even hear the words that I always wanted to hear from my father:
“You done good kid. You done good.”
This article was written by Product Marketing Manager for Stukent, Ian Fabiano. Learn more about the Stukent Social Media Marketing Challenge here, and follow Stukent on Twitter @stukdentapp.