Setting Fundraiser Goals & How to Reach Them

Photo courtesy of @deca_uh on Instagram.

Fundraising is one of the most important aspects of running a successful Collegiate DECA chapter. Whether you’re raising money for a community service project, #CDECAENGAGE or #DECAinDC, proper fundraising will pay off big time for your chapter.

Fundraising can be difficult at times, so that is why it’s important to set a plan and goals within that plan to allow for a successful fundraiser.

Step 1: What Are You Fundraising For?

A DECA chapter in the process of setting up a fundraiser must first answer this question. You need to know everything about who or what you are fundraising for. Assess your needs and wants from this fundraiser. This way you can set proper goals and arrange for special events related to the fundraiser.

Step 2: Set Your Goals

Setting goals is important in successful fundraising. As previously mentioned, you must assess your needs and wants. What do you need: money, donations, etc. What are you wanting from this fundraiser: a certain amount of money, a trip, support, sense of community and so on.

For example if you are fundraising for the 2018 Collegiate DECA International Career Development Conference (#DECAinDC), you need a certain amount of money to travel and stay at the hotel, so your goals must be centered around the needs of the fundraiser.

Wants may be events you want to hold, an overall expected outcome (ex: new sense of work ethic from members) or new partnerships from the fundraising. Make your goals around what the fundraiser is about. Always be realistic and make sure the goals are achievable because if not you may stray away from the initial reason for the fundraiser.

Step 3: Achieve Those Goals

Now we’re on to the more difficult portion of the fundraiser and that’s achieving your goals. If the goals set were realistic and centered around what you want and need from the fundraiser, then achieving these goals should be possible.

This step is about execution. First you need to make sure you have the proper team that works well together and has different skills that complement one another so everything runs like a well oiled machine. Next, be sure to have all the required information, paperwork, supplies, and all things relative to executing your fundraiser. You don’t want to do a Krispy Kreme Fundraiser and then realize you never filled out the order form for the doughnuts!

After that, you must work hard your entire chapter. Once the team is in place you must involve the entire chapter so they can get the experience and lend a helping hand in fundraising for an organization or the DECA chapter they love dearly. Roadblocks may come up, but I’ve learned never take no for an answer, when a problem arises you must find a way to complete the task in a different manner.

Finally, you watch for result. Watch for the collection of donated goods or the money collected from fundraising activities.

Follow these three steps and your chapter will set high achievable goals for the 2017-2018 school year and it will build the success of your chapter more and more!

Follow Paul on Twitter @cdecavppaul.

Categories: Chapter Development, Chapter Resources, Fundraising