Get Started on the 2018 Collegiate DECA ENGAGE Case Study Competition

Collegiate DECA’s ENGAGE is designed to promote a year-long connection between our members and DECA’s National Advisory Board (NAB) by connecting students and advisors with the companies and organizations that partner with DECA in your community, at the 2017 ENGAGE conference in New York City, and finally at the 2018 Collegiate DECA International Career Development Conference (ICDC) in Washington, D.C.

The focus of the engagement for 2017-2018 will be the development or enhancement of an online presence management strategy.

ENGAGE Case Study Competition

Students will collaborate with local NAB representatives to analyze the company’s current online presence and how it impacts the company’s brand. Students will then develop and present a plan to develop or enhance the company’s online presence management strategy.

After analyzing a company’s online presence management, student teams will create a 3-5 minute video presenting their findings and recommendations to the company.

Submission Due Date: November 20, 2017

Submit your projects here.

Meet the ENGAGE showcase companies for each of the five career/industry areas that you may select from below. Click on each career/industry area for details about the case study, and to connect directly with a company representative for your chapter.

Business Administration & Management
National Apartment Association Education Institute (NAAEI) – Sarah Levine, Director of Workforce Development

M&M Productions USA – Mike Brown, Founder and CEO

Finance & Accounting

Hospitality & Tourism
Marriott International, Inc. – Andy Chaves, Senior Executive, Youth Strategies & Partnerships, Workforce Engagement & Global Diversity

Marketing & Communications
Men’s Wearhouse – Mike Sins, Director Special Events

Students are encouraged to focus on one of these showcase companies that want to engage with Collegiate DECA members throughout the year around the topic of online presence management.

The first-place team will receive a $250 cash prize, plus free registration for each team member to the 2018 Collegiate DECA International Career Development Conference in Washington, D.C., in April.

ENGAGE in New York City

ENGAGE is an exciting professional development experience giving Collegiate DECA members the opportunity to connect with some of world’s largest brands. ENGAGE participants will immerse themselves in the heart of New York City and explore how DECA’s top partners build and maintain their online reputation.

Five industry/career areas are available to attendees; each with networking opportunities, site visits and presentations with business and industry professionals. This is also your final chance to pitch your case study ideas to the NAB companies before the November 20 video submission deadline. Register early to ensure your spot in the area of your choice and secure your chance to learn and network with our national partners to create lasting connections and opportunities for chapter resources, internships and employment.

Compete in Collegiate DECA’s Business Research Event 

Here’s your chance your competitive event take it to the next level at ICDC! After competing in the ENGAGE Case Study Competition, you will be one step ahead of the competition in preparing for the Collegiate DECA Business Research Event using the same topic as the ENGAGE Case Study Competition.

In addition, members participating in both the video challenge this fall and the Business Research competitive event at ICDC will receive $50 off their ICDC registration. 

Through the ENGAGE Case Study Competition, the ENGAGE conference in New York City, and competing in the Business Research Event at the 2018 ICDC, Collegiate DECA members will create stronger ties with NAB companies in their local communities.

This year-round effort to engage some of DECA’s biggest partners will not only lead to competitive event success, but create industry networks that will last a lifetime.

It’s time to ENGAGE all the connections Collegiate DECA has waiting for you!

Follow Collegiate DECA on Twitter @CollegiateDECA.