The Do’s and Don’ts of DECA’s Chapter Campaigns

Photo courtesy of @badgerdeca on Instagram.

August means fall is just around the corner, along with colder weather, school starting back up, and of course, pumpkin-spice everything. Oh—and DECA’s Chapter Campaigns!

Keep in mind these do’s and don’ts (they’re as easy as 1, 2, 3!) to make this year your chapter’s best campaign season yet.


1. Start Early

The first chapter campaign deadlines are December 1, but activities like the DECA Idea Challenge during Global Entrepreneurship Week need to be completed even earlier. As your chapter begins to get its fall meetings underway, take the time to mark down any important dates, deadlines and requirements for each of DECA’s chapter campaigns, and start the dialogue on them NOW. That way, nothing’s a surprise when colder months and submission dates are rolling around.

2. Delegate

The best campaigns aren’t just executed by one person, or even just one officer team. Engage your whole chapter in chapter campaign activities. Not only are some campaigns much easier to complete when they’re broken into smaller pieces, but group activities (think: community service, like working together at a soup kitchen) are great opportunities for chapter bonding and getting to know one another before competition season.

3. Thrive

One of the most exciting things about chapter campaigns is the opportunity they provide students in your chapter to attend DECA’s International Career Development Conference (ICDC). To learn more about how your chapter can ear allocations to attend the Thrive Academy at ICDC, go to


1. Forget

Chapter campaigns need time and effort to complete, and they give you and your chapter the opportunity to make a tangible difference in your community. Don’t forget about these campaigns until the end of November, and try to make what could’ve been an excellent project come together last-minute. Plan ahead, and you’ll thank yourself.

2. Make It Too Simple

Chapter campaigns (especially the Community Service and Advocacy campaigns) give your chapter the chance to do something that really does change lives, be it in fundraising for a local animal rescue, working at a homeless shelter, or advocating to local businesses about the importance of supporting DECA. Think carefully through what your chapter can do to make a difference, and do that!

3. Pick Your Favorite

As an officer team, work together and with the rest of your chapter to come up with ideas to divide and conquer when working on campaigns. Work together to decide who will collect success stories from alumni, who will write a blurb for the local newspaper, and decide as a chapter what your community service project should be. Each member in a chapter has something unique they can bring to the table when it comes to these campaigns, so it’s up to you to make sure that all those talents are being tapped!

Good luck, and I hope to see you all using those THRIVE spots at this year’s #DECAICDC in Atlanta, Georgia!

Follow Hayley on Twitter @decavphayley.

Categories: Chapter Campaigns, Chapter Development, Chapter Resources, Leadership