Why You Need a “What’s DECA?” Elevator Speech

Morgan Heath-Powers | Nevada DECA

We’ve all been there. That moment in the airport, hotel lobby and (of course) the elevator, when a perfect stranger glances at your DECA blazer and delivers the anticipated question, “What’s DECA?”

A simple reply of, “DECA is a business organization for high schoolers,” just barely scratching the surface, so I set out to get the break down on what makes an A+ DECA elevator pitch

Practicing a solid elevator speech will…

  • Revive that DECA spirit, even amidst your lingering post-ICDC depression.
  • Give you rehearsed material to work with when this perfect stranger continues to ask a gazillion questions about DECA.
  • Impress listeners with your eloquent speaking skills and involvement in such an awesome organization!

So what makes a great DECA elevator speech?

Well…there are a few things. When crafting your own, personalized description of what exactly DECA is, be sure to keep these things in mind.

1. Keep it short. They call it an elevator pitch for a reason. And besides, humans only have an attention span of about eight seconds. Aim for something brief and to the point.

2. Back to impressing your listeners, it doesn’t hurt to use some real-world business lingo in your speech. Visit deca.org to pick up some helpful phrases you can drop into conversation with someone interested in learning about DECA.

Tip! Sub “business organization” with “organization that prepares high school and college students for careers in marketing, finance, hospitality, etc.” Notice influences from DECA’s mission statement?

3. DECA means different things to different members, so make it your own! Throw in a line about what makes it important to you; what you think you are getting from it. This is your opportunity to add some personal flair, while also advocating for the organization itself.

4. An elevator speech that you’ve practiced and revised will make you more confident in those real world scenarios you’ll use it in. Take the time to rehearse and alter your pitch until you love it.

Now it’s your turn. Whether you’re finishing up the school year or kicking off summer break, take the opportunity to bring DECA into conversation. You’ll be spreading word about the organization and wowing listeners with your DECA skills in no time!

This article was written by Nevada DECA Vice President of Leadership, Morgan Heath-Powers. You can follow Morgan on Twitter @DECA_morgan.

Categories: Advocacy, Chapter Development, Chapter Resources, Leadership