Bringing International Awareness to Your DECA ICDC Project

The 2017 DECA International Career Development Conference in sunny Anaheim, Calif., has many unique competition projects. To come up with a project idea it can sometimes take days or even weeks.

I recently sat down and talked with Julia Wezio from Texas from Lake Travis DECA (Texas). She and her partner are participating in the Creative Marketing Project (CMP). Their project is all about promoting International Studies Abroad at the high school level.

Here is what she has to say about her project:

“We partnered with ISA (the study abroad company) to create a marketing package that could be brought to high schools. This package would be proposed to school district administrators, and then we would set up a parent information night, social media pages, and on-campus flyers to share the program!”

She is hoping to spread awareness about ISA to not only Texas high schools, but high schools around the world.

“ISA is headquartered in Austin, Texas, but only had three schools that participated in its program here. We helped grow the program and incorporate our marketing plan to particularly our school, Lake Travis High School,” Julia said about why she wanted to pick this project.

The cool thing about this project is that high school students will have the chance to study or volunteer abroad, which students don’t usually get the chance to do until they are in college.

This project is important to Julia because it has allowed her to broaden her global experience and be motivated to pursue a career in business.

This article was written by An@heimLive Social Media Team member, Emily Joiner. You can follow Emily on Twitter @DECA_Emily.

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