Sequoyah DECA Wins First Place in Ecolink’s Social Media Marketing Challenge

Chapter officers with the grand prize. Pictured are Hanna Palmer, Elaine Ware, Saigim Garcia, Jacob Poole, Sydney Neubert, Katie Kirkland.

Ecolink’s social media marketing challenge, ‘Anaheim Or Bust,’ ended with Sequoyah HS taking first place after five weeks of clicking, sharing, creating and promoting!

Nineteen Georgia DECA marketing programs showed off their marketing prowess by helping Ecolink, Inc. take their message to social media, while competing for their share of up to $25,000 in prizes.

Sequoyah High School marketing students earned its chapter $4,000 by creating the following social media stats:

  • YouTube: Eleven high-quality videos totaling nearly 7.5 minutes – bonus points for drone use! The videos received 540 combined views and 126 likes!
  • LinkedIn: Three blogs promoting the contest, Ecolink and Sequoyah DECA’s work. Networking at its finest!
  • Page Analytics: SHS generated the most page views and were the 6th most trafficked page on the entire Ecolink site! SHS also boasted the highest time on page of any school over the course of the contest.

At the AMY Awards. Pictured are Saigim Garcia, Jacob Poole, Kari Palmer (DECA advisor), Sydney Neubert, Gavin Black, Katie Kirkland and Hanna Palmer.

Ecolink and Georgia Department of Education representatives visited Sequoyah for a class to present Marketing Pathway and DECA students with the Grand Prize of $4,425. The money will be used for competition expenses as students attend the DECA International Career Development Conference in April 2017 in Anaheim, CA.

In addition to the cash prize, DECA students were able to attend the American Marketing Association’s 60th Annual AMY Awards, held at the College Football Hall of Fame. The AMY’s recognizes companies and individuals making their mark on the Atlanta marketing scene.

Because of the marketing impact created by the ‘Anaheim Or Bust’ challenge, Ecolink was a finalist in four AMY categories and won the first ever People’s Choice Award.

For more information about SHS DECA, please contact kari.palmer@cherokee.k12.ga.us.

This article was written by Sequoyah DECA. You can follow Sequoyah DECA on Twitter @SequoyahDECA.

Categories: Branding and Promotion, Chapter Development, Chapter Resources, Leadership, Partnerships

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