DECA: Technology, Communication & Generation Z

If you were born between 1996 and 2010, you probably already know you now belong to a new club and it’s called Generation Z.

The generation directly following the Millennials, Gen Z is larger group by at least 1 million and is already the focus of colleges, businesses, and marketers. This cohort is also considered to be the first true digital natives.

The statement, “It’s only technology if you didn’t grow up with it,” is made in the book The Gen Z Effect by Thomas Koulopoulos and Dan Keldsen​​ and it encapsulates one of the biggest differences between Gen Z and previous generations.

Gen Z has never known a world without smartphones and social media which means they have never known a world without unlimited access to information and people around the world. For Gen Z, this level of access isn’t new or exciting, it is expected. In fact members of Gen Z believe that Internet access is a basic human right rather than a privilege for a few.

Unlimited access to technology has formed some of the other characteristics of Gen Z:

Compassionate and Open-Minded

With access to information from around the world coupled with the comfort level to explore it, Gen Z is able to learn about various topics and current issues in real time making these experiences more close to home and relatable.


Gen Z saw their older Millennial brothers, sisters, and friends make catastrophic mistakes by oversharing on social media and Gen Z is careful to not make those same mistakes. This has driven Gen Z toward social platforms that don’t leave a permanent record such as Snapchat and Secret.


This generation has seen people just like themselves build apps that turn into multibillion dollar companies and they desire that same success. 72% of Gen Z say they want an independent work environment and to start a business someday.

Do these traits sound like yourself? While generations do have traits that are common among many members of the cohort, it is recognized that each person in that generation is an individual with their own individual traits and characteristics.

FIDM recognizes that you each have a unique vision for your life and can provide a roadmap to put your plans into action. At FIDM, you’ll receive the tools, the creative expertise, the industry-driven learning, and key connections that will set you apart and launch your career. We’ve created a vibrant learning experience uniquely situated in the best state, the best cities, and the best place to have influence around the world.

FIDM is a one-of-a-kind college where your talent, hard work, determination and our careful guidance truly give voice to your vision. If you are interested in a career in fashion, interior design, business, visual or digital arts, please visit for more information and to take our career quiz.

This article was written by DECA National Advisory Board member and Corporate Social Media Correspondent, FIDM (Fashion Institute of Design & Merchandising). You can follow FIDM on Twitter @FIDM, check out their blog and learn more about their partnership with DECA here

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