Election Focused Marketing Research Classroom Activity

Looking for a market research classroom activity related to this week’s Inauguration? Look no further than the My College Options® Student Presidential Poll.

The study, currently in its third cycle, explored students’ perceptions regarding the presidential candidates, issues most important to them, the direction of the country, presidential performance, their level of political engagement and what media sources they use to learn about political issues.

The results of this study have accurately represented the national election results for the winning presidential candidate for the third consecutive presidential election cycle.

Learn more about the poll here, and access the interactive results here.

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Categories: Teaching Resources

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