Best Practices for Professional Social Media Usage

Did you know that 90% of employers check social media before making hiring decisions and that one in 10 young people are rejected from a job because of their social media presence?!

To make sure this doesn’t happen to you, avoid showing the following items on your social media platforms:

  1. Inappropriate pictures
  2. Profanity
  3. Politically divisive posts
  4. Long rants on any topic
  5. Any complaints about your current job/boss or any previous employers

You know your social media presence can harm your job search efforts, but did you know that if you craft your professional social media presence carefully, it can actually help you land a job?

Follow some of these tips to curate your professional social media profiles:

  1. Use your real name – this will make it easier for employers to find you, and it’s more professional than using a nickname.
  2. Keep your image professional and consistent across all platforms.
  3. Showcase your creativity by sharing projects or papers you have written.
  4. Keep your LinkedIn profile up-to-date and check it daily.
  5. Follow and connect with companies that you’re interested in working for.

It is never too early to start curating your social media platforms for your job search. Take some time today to work on one or more of these tips and keep it up until you’ve completed all ten.

Additionally, always remember the golden rule of the Internet: once it is posted, it is forever findable and forever trackable.

Think twice before you post something and make sure that you are comfortable with anyone finding your posts.  

While social media is a powerful tool in your job search, did you know that it can also be a career path? In the past three years, LinkedIn saw social media job postings grow 1300%!

Responding to the industry’s need for skilled workers to fill the ever-growing positions, FIDM launched a Social Media major, offering both an Associates and a Bachelor’s degree.

If you are a good listener, have strong skills in pattern recognition, writing, statistical analysis, improvisation, and public speaking, this may be a career field that is right for you. Visit to find out more about our Social Media degree programs.

This article was written by DECA National Advisory Board member and Corporate Social Media Correspondent, FIDM (Fashion Institute of Design & Merchandising). You can follow FIDM on Twitter @FIDM, check out their blog and learn more about their partnership with DECA here

Categories: Business, Career Advice, Choosing A College, Choosing A Major, College, College & Career Advice, Industry Trends, Job Advice, Tips For Finding A Job