Get Ready for Your Advocacy Campaign with Social Assurity

February is Career and Technical Education Month, but now is the time to think about or refine your Advocacy Campaign.

Whatever your plans are for this #CTEMonth, social media needs to be a part of it!

Politicians are easily accessible via Twitter; you can tweet to anyone! Politicians often engage with people who tweet to them, which is a huge opportunity for DECA members!

Once your Twitter account is optimized and ready to go (Social Assurity classes can help you get there) it is time to start networking!

1. Start with your local state leaders, school board members, state legislators and other local government officials. Share the positive experiences you have had as a DECA member and how CTE has been helpful for you. Tweets can be as simple as:

  • “@DECAInc is helping me get career ready.”
  • “#CTE helped me land my first job.”
  • “@DECAInc is preparing me for the business world.”

2. Move on next to your state congressmen/women and senators. You can send these elected officials a similar message as above, be sure to mark your tweets with the hashtag #CTEMonth.

3. Now it’s time for the federal government. Focus on the Department of Education and let them know how much DECA means to you, your chapter, your school and the community at large. Tweet to the following Department of Education segments:

  • Office of Career, Technical, and Adult Education (OCTAE)
  • Division of Academic & Technical Education (DATE)
  • College and Career Transitions Branch (CCTB)

Let’s get going on an impressive campaign to show the community, policymakers and school officials the importance of #CTEMonth!

For more information on getting your social media up to speed, please visit

This article was written by DECA National Advisory Board partner, Social Assurity. You can follow Social Assurity on Twitter @socialassurity, and learn more about their partnership with DECA here.

Categories: Advocacy, Chapter Development, Chapter Resources, Partnerships