Announcing the Collegiate DECA NAB Challenge

Launch Date:                       December 1, 2016
Submission Form Live:   January 10, 2017 (Access submission form here)
Submission Due Date:    February 15, 2017
Winners Announced:       March 1, 2017

Collegiate DECA members will have the opportunity to submit a 5-7 minute video presenting their findings and recommendations based on the 2016-17 Business Research topic in the Collegiate DECA Competitive Events Program:

The development or enhancement of a social, local, mobile (SoLoMo) strategy. Students will collaborate with a local business or organization to analyze current promotional strategies and practices and then develop and present a strategic plan to improve or implement social, local, mobile strategies and practices.

Students may select from any one of these 5 career areas/clusters:

  • Business Administration & Management
  • Entrepreneurship
  • Finance & Accounting
  • Hospitality & Tourism
  • Marketing & Communications

The goal of the Collegiate DECA NAB Challenge is to connect students with companies and organizations with a presence in their local community. Teams may be made up of 1-3 students from the same chapter.

Students are encouraged to focus on one of the showcase companies that presented at the 2016 Collegiate Leadership Academy on SoLoMo marketing strategies, although each team is allowed to select any company or organization in their community.

The showcase companies are listed below, along with a contact name and email specifically for this challenge:

Business Administration & Management
Men’s Wearhouse – Mike Sins, Director Special Events

M&M Productions USA – Mike Brown, Founder and CEO

Finance & Accounting
SIFMA Foundation

Hospitality & Tourism
National Apartment Association Education Institute (NAAEI) – Sarah Levine, Director of Workforce Development

Marketing & Communications

Marriott International, Inc. – Andy Chaves, Senior Executive, Youth Strategies & Partnerships, Workforce Engagement & Global Diversity

Vector Marketing Corporation – Helen Brown, Academic Outreach Manager

To help identify potential companies and organizations to be the topic of the research and video, click here to find members of DECA’s National Advisory Board (NAB).

About the Challenge Process

DECA staff will screen the videos to make sure that the submissions follow the guidelines. Acceptable video submissions will be sent to NAB Collegiate Committee members for review. The committee will identify a first place, second place and third place winner from each of the five career areas/clusters.

Winning teams will be recognized on DECA Direct Online, as well as on stage during the Collegiate DECA International Career Development Conference (ICDC). The top team in each career cluster will also be featured during their respective Professional Development Academy (PDA) at the international conference.

Based on the number of entries, multiple rounds of judging may be required.

All videos submissions will be made available to NAB Committee members after the winning submissions are identified and may otherwise be made public by DECA (including but not limited to the DECA website and other communications, as well as third-party communications such as YouTube).

The following criteria will be used in evaluating the video submissions:

  1. Description of the business or organization
  2. Description of the community (economic, geographic, demographic and socioeconomic factors)
  3. Description of the business’s current promotional strategies
  4. Description of the business’s current SoLoMo strategies
  5. Rationale and description of research methodologies selected to conduct the research
  6. Conclusions based on the findings
  7. Goals and objectives
  8. Strategies to improve social, local and mobile strategies
  9. Overall evaluation of the video submission

For questions about the Collegiate DECA NAB Challenge, email

Follow Collegiate DECA on Twitter @CollegiateDECA.

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