Draft Topics for 2016-2017 Research, Selling and Consulting Events Announced

Be ready to Own Your Future this year by getting a head start on your competitive events! Below are draft topics for the 2016-2017 business operations research events and professional selling and consulting events. Be sure to check the DECA Guide over the summer for official guidelines for 2016-2017.

Business Operations Research Event
The 2017 topic for each career category is the development or enhancement of a social, local, mobile (SoLoMo) strategy. Participants will collaborate with a local business or organization to analyze current social, local, mobile strategies and practices and then present a plan to improve social, local, mobile strategies and practices.  

A major trend in marketing across industry sectors is an increased emphasis on social, local, mobile (SoLoMo). Businesses and organizations are re-balancing promotional dollars in order to utilize Geo-location technology, develop mobile apps, improve maneuverability, and alter communications strategies in order to more quickly and more effectively reach customers.  

Financial Consulting
For 2016-207, you will assume the role of financial consultant. A client has scheduled a meeting with you because he/she looking to purchase or lease a new car. The client would like for you to share the pros and cons of both purchasing and leasing and make a recommendation that will have the most positive financial impact.

Hospitality and Tourism Professional Selling Event
For 2016-2017, you will assume the role of a sales manager for a destination management company (DMC). A non-profit meeting manager is planning a four-day meeting for its 25 board of directors in a downtown hotel. However, the meeting manager has asked your DMC to arrange for VIP airport transfers, and three nights of entertainment that takes advantage of the city’s unique culture.

Professional Selling Event
For 2016-2017, you will assume the role of a sales representative of a drone technology firm. A local real estate agent has scheduled a meeting with you because he/she has a desire to utilize drones to help his/her real estate business and wants to learn how your firm’s products and services ca be beneficial to his/her business.

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