How a Business Idea Can Find You

Sometimes a business comes from a person discovering an idea and turning that idea into a reality. But sometimes a business idea finds you.

In those instances, we find ourselves in a situation where we are starting a business that we never expected to start—but that can great success.

Yvonne Tocquigny’s story is just such a one. She had a job at a small marketing agency, went on a ski trip, and came back to find that the agency had closed.

With no money and no job in the middle of a recession, she had to figure something out. So she began by taking freelance jobs, anything she could find that involved graphic design or branding.

What started out as a series of freelancing projects driven by a sense of desperation organically grew into a long-lasting, successful business—and ultimately evolved into a digital marketing agency, Tocquigny.

To hear Yvonne’s story of how she unexpectedly discovered her business, watch this 5-minute video:

Fran Tarkenton was the recipient of the 2014 DECA Entrepreneurial Spirit Award and keynote speaker at the 2014 DECA International Career Development Conference.

In conjunction with his company, GoSmallBiz, Fran is dedicated to helping DECA fulfill its mission of preparing the next generation of business leaders and entrepreneurs.

DECA members are encouraged to visit to discover exclusive, DECA-only resources through Fran and GoSmallBiz. 

Follow Fran on Twitter @Fran_Tarkenton and GoSmallBiz @GoSmBiz.

Categories: Business, Career Advice, College Career Advice, Entrepreneurship, Job Advice, Tips For Finding A Job