DECA Announces Winning Team from 2015-2016 Herff Jones Marketing Results Challenge

From January 10-12, 2016, finalists in the Herff Jones Marketing Results Challenge attended Herff Jones’ International Sales Conference in Palm Desert, Calif. There, finalists presented their work to Herff Jones executives and sales professionals.

The three finalists teams were:

  • Alex Forbes, Jack Johnson and Ben Braner – South Forsyth High School (GA)
  • Ryan Micozzi and Jainee Gabrielsen – Smithtown High School East (NY)
  • Erin Stafford and Lila Elliott – Lakeview High School (MI)

DECA and Herff Jones would like to congratulate the overall winning team in the 2015-2016 Herff Jones Marketing Results Challenge: Ryan Micozzi and Jainee Gabrielsen from Smithtown High School East. Congratulations Ryan and Jainee!

As the overall winning team, Ryan and Jainee will be awarded a travel prize by Herff Jones to help cover that their expenses to DECA’s 2016 International Career Development Conference in Nashville, Tenn., in April, where they will be recognized on stage during a general session.

Participants in the Herff Jones Marketing Results Challenge assisted Herff Jones in testing an array of promotional messages delivered to potential yearbook buyers through various channels. DECA members analyzed yearbook-buying patterns and attitudes at their own schools then created and implement marketing campaigns to increase yearbook awareness and sales on campus.  The challenge provided an opportunity for DECA chapters to collaborate with the yearbook staff at their school.

Based on the success of this year’s challenge, Herff Jones will be offering a similar challenge for the 2016-2017 school year. Final details will be announced over the summer. 

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