Gain Insight on the FIDM Challenge 2016 from Top FIDM Executive

Are you a fashion marketing advisor or looking for a creative opportunity for your DECA Chapter members?

Then look no further than the 2016 Fashion Institute of Design & Merchandising Challenge.

The FIDM Challenge 2016 is an exciting competition of ingenuity and originality where students must translate a seasonal fashion trend into a “look” depicting the researched fashion forecast.

Challenge participants must then explain why, based on their research, they believe in their trend forecast in an inventive YouTube video presentation.

Not only is this an out-of-the-box engagement opportunity for your students, the winning team will be awarded a travel stipend to attend the 2016 International Career Development Conference in Nashville, Tenn.!

Tune in Tuesday, October 20, 2015, at 3:00 pm EST to hear more about the competition, straight from Lisa Morabito, FIDM Executive Director, Community and Educational Affairs.

Webinar participants will learn the ins and outs of the challenge as well as gain innovative execution tips on researching target customers and gathering demographic and psychographic data. Attendees will also gain insight on what constitutes excellent evidence of a trend and tips on producing a strong video.

The live presentation will even provide an open question and answer session with the FIDM presenter. Don’t miss this opportunity – Register today!

Can’t make the live session? All registrants will receive a link to view the archived webinar within 48 hours. For additional information concerning our upcoming or archived presentations, please visit

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Categories: Chapter Development, Chapter Resources, Chapter Resources (Home Page Teaser), Compete, Compete Video Challenges, Comprehensive Learning Program, HS Competitive Events, Online, Video Challenges