Virginia DECA Goes Gold for Childhood Cancer

Did you know that September is Childhood Cancer Awareness month? This September, Virginia DECA did its part in spreading the word!

The Virginia DECA state action team tweeted all month in anticipation to DECA Goes Gold Week. We formed this campaign to engage chapters, districts, and regions in to something very close to, not just our hearts, but many other hearts.

Since the past year, we have worked with Ellie’s Hats in order to spread the awareness and raise hats for children, not just in Virginia, but all around the globe. Virginia had a great turnout of chapters donating hats to the foundation and getting them to local hospitals.

Jay Coakley, the founder of Ellie’s Hats, met with us earlier in the year and asked us to do something special and different for the month of September. We quickly generated ideas and came up with a new and fun way to spread the word about Child Hood Cancer Awareness – DECA Goes Gold Week!

The week began on Monday, September 21, and was designated to be “Rock The Ribbon” day. Schools across our state would wear a gold ribbon to support childhood cancer awareness. This small step went a long way. Chapters could be showcased on twitter by sending in photos of themselves “rocking the ribbon” to @VirginiaDECA.

Tuesday was “Tip Tuesday,” and because #TipTuesday is a national hashtag, we used it to our advantage! Here, any chapter could feature their childhood cancer awareness knowledge. They could send in facts, statistics, links, anecdotes, ways to spread awareness and much more! Virginia DECA would retweet and/or favorite the tweets.

Wednesday was a very creative day among the chapters – “DECA-rate a Hat” day! Chapters would host a hat decorating function and if participants tweeted pictures of their creations to @VirginiaDECA, they had a chance to be featured on Virginia DECA’s Twitter page.

The week wrapped up on Thursday, with the daily theme echoing the overall theme of “DECA Goes Gold.” Chapters showed their support by donning gold ribbons, and most schools even invited the rest of their student-body to participate in this fun and educational way to spread awareness of childhood cancer.

The overall week was a huge success. Ellie’s Hats is an amazing organization that Virginia DECA is so fortunate to work with. DECA Goes Gold Week was just a small step Virginia took to help spread Childhood cancer awareness across the state.

Follow Alex on Twitter @alexsnapp1

Categories: Chapter Development, Chapter Resources, Chapter Resources (Home Page Teaser), Community Service