DECA Announces Finalists in 2014-2015 Finish Line Challenge

DECA is excited to announce the top three finalists in the 2014-2015 Finish Line Challenge.

The finalists are:

South Forsyth High School (Ga.)                 

  • Sydney Janes
  • Lindsay Nance
  • Daniel Graves

The Harker School DECA (Calif.)                 

  • Glenn Reddy
  • Logan Drazovich

Camas High School DECA (Wash.)                 

  • Satya Hariharan
  • Cameron Vega

Participants in this challenge assisted Finish Line by analyzing the company’s omni-channel strategy (providing a consistent and premium customer experience through the many ways in which the customer shops). This analysis included researching the customer experience through mobile technology, the Internet, social media, offline media and in-store experiences.

Participants developed recommendations based on this research and then created their own YouTube video to present their findings. Finish Line executives reviewed participants’ videos and named the top three finalists.

These three final teams will travel to the Finish Line’s corporate headquarters in Indianapolis, Ind., in late February or early March. The teams will meet Finish Line executives to present their research findings and recommendations for how Finish Line can improve their current strategies.

One overall winning team will be awarded an expense-paid trip to DECA’s International Career Development Conference in Orlando, Florida this April.

Congratulations to all the finalists!

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