DECA Members Develop Project Management Skills Through Competitive Events

What is Project Management?

Project management is the application of knowledge, skills and techniques to execute projects effectively and efficiently (Project Management Institute).

PMI’s A Guide to the Project Management Body of Knowledge (PMBOK® Guide) identifies recurring elements and processes of project management:

  • Initiating
  • Planning
  • Executing
  • Monitoring and Controlling
  • Closing

The Project Management Institute Educational Foundation created a skills map (below) to help teachers translate professional project management terminology into educational terms (Project Management Institute Educational Foundation).

How Do DECA’s Competitive Events Help Members Develop Project Management Skills?

Many of DECA’s competitive events help students develop these critical project management skills that will be used throughout college and career.  For example, DECA members participating in the Chapter Team Events utilize and develop project management skills.  Below is an example using DECA’s Public Relations Project.

The purpose of the Public Relations Project is to provide an opportunity for DECA chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations campaign con­ducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter and should involve the majority of the chapter members. An evaluation of the campaign’s plan­ning, organization and implementation must be included in the report (DECA Inc., 2014).

Project Management Process

Examples of what DECA members do as part of the Public Relations Project


  • DECA members identify an issue to generate awareness of.
  • Members meet with the community partner(s) to determine objectives for the public relations campaign.


  • Members develop a timeline for the campaign.
  • Project leaders assign responsibilities to other chapter members.


  • Chapter members are responsible for implementing activities per the plan.

Monitoring & Controlling

  • Student leaders will interact with chapter members throughout the project to ensure activities are being completed.


  • Chapter members provide feedback on the overall experience.
  • Members review campaign to see if overall objectives were met.
  • Members make recommendations as to how the campaign can be improved in the future based on their experiences and outcomes.


References and Resources

DECA Inc. (2014). DECA Guide, 2014-2015. Reston, VA: DECA Inc.

Project Management Institute Educational Foundation. (n.d.). 21st Century Skills Map – Project Management for Learning. Retrieved September 9, 2014, from Project Management Institute Educational Foundation:

Project Management Institute. (n.d.). What is Project Management? Retrieved September 9, 2014, from Project Management Institute:

Categories: Compete, HS Competitive Events, Strategies, Written, Written Prep