10 Subscription Brands that Will Make You Rethink the Cardboard Package

Subscription box service brands are on the rise according to Forbes, offering delivery services for consumers of varied of interests from foodies, to beauty mavens, to dog lovers.

These brands are also (much to our delight) rethinking the basic design of cardboard packaging, incorporating beautiful typography, graphic elements and other motifs that enhance the customer experience and set the bar for an emerging graphic design trend for 2014: beautiful cardboard packaging concepts.

With a lack of brick-and-mortar storefronts, these web-based subscription service models demand not only exquisite, user-friendly websites and stellar product photography, but also physical packaging that reinforce their consumers’ emotional connection with their product(s) and therefore, brand.

Almost all of the 10 brands featured here incorporate minimal, one-color-no-frills designs to enhance their snail mail-delivered packaging for an economic and functional outcome.

Above: 1 Dollar Shave Club packaging // 2 Le Parcel packaging // 3 Blue Apron packaging // 4 Citrus Lane packaging // 5 Barkbox packaging // 6 A* Pour Toi packaging // 7 Birchbox packaging // 8 Trunk Club packaging // 9 True & Co packaging // 10 The Honest Co. packaging

Read about more graphic design trends on the FIDM Digital Arts blog.

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For more than 45 years, FIDM/Fashion Institute of Design & Merchandising has been educating students with creative and leadership skills for the global industries of fashion, visual arts, interior design, and entertainment. Visit us at http://www.fidm.edu/ to learn more. 

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