SEPTEMBER–OCTOBER 2014
EDITORIAL
Publisher Paul A. Wardinski Editor Christopher Young Managing Editor Janelle Scudder Editorial Committee Jeff Collins, Sandra Tucker Advertising Cindy Allen Art Direction and Design Chuck Beatty
THE MAGAZINE SEPTEMBER–OCTOBER 2014
DECA EXECUTIVE OFFICERS
President Zack Schaja North Atlantic Region Vice President Juan Sanchez Central Region Vice President Robert Mitchals Southern Region Vice President Amar Hodzic Western Region Vice President Kyle Kuo
BOARD OF DIRECTORS
President Ev Vaughan President-elect Jacklyn Schiller Secretary Lynore Levenhagen Treasurer Mary Peres Members Marsha Bock, Pamela O’Brien, Kevin Reisenauer, Oleg Shvets NAB Chair Kenneth DiSaia Ex-Officio Members Tammie Brewer, Wayne Kutzer, Paul A. Wardinski
EDITORIAL CORRESPONDENCE DECA Direct Magazine 1908 Association Drive Reston, Virginia 20191-1594 communications@deca.org
SUBSCRIPTIONS & CHANGE OF ADDRESS
DECA Direct Circulation 1908 Association Drive Reston, Virginia 20191-1594
DECA Direct (ISSN 1080-0476) is published four times each year—September/October, November/December, January/February and March/April. Copyright ©2014 by the Distributive Education Clubs of America, Inc., 1908 Association Drive, Reston, Virginia 20191-1594. All rights reserved. Annual non-member subscription rate is $5.00. Periodicals postage paid at Herndon, Virginia and additional mailing offices. $1.00 of membership fee goes toward subscription to DECA Direct, a publication of DECA, (USPS 566-200), Volume 3, Number 1. Postmaster—Send form 3579 for change of address to: DECA Direct, 1908 Association Drive, Reston, Virginia 20191-1594.
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“I AM DECA” IN COLLEGE
GET MORE DECA DIRECT ONLINE
COLLEGIATE DECA EXECUTIVE OFFICERS President Johnnie Hubbard III Vice President Jared Broad Vice President Daryll Morgan Vice President Holly Norris Vice President Matthew Witzgall
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MORE THAN JUST ONE OF 200,709—HOW TO SHOW #IAMDECA THIS YEAR
CHAPTER BUZZ
FEATURES FOUR FUN FACTS ABOUT MR. PAUL WARDINSKI Check out the fun side of DECA’s new executive director.
THREE REASONS WHY YOU SHOULD PARTICIPATE IN DECA’S CHAPTER CAMPAIGNS
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FIVE TIPS FOR COMPLETING COLLEGIATE DECA’S PASSPORT PROGRAM
The only thing standing between you and your fitness goals could be a new watch! Find out how to achieve your aspirations with a simple accessory.
THE MAGIC KINGDOM JUST GOT MORE MAGICAL
Get the motivation you need to conquer DECA’s five chapter campaigns this year and earn incredible recognition, plus a trip to Orlando!
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FIND YOUR STRIDE WITH WEARABLE TECHNOLOGY
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Seems impossible, but it’s true! Discover how Walt Disney World is revolutionizing the guest experience with the help of wearable technology.
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With these five tips in mind, completing the Collegiate DECA Passport Program will be a breeze.
TELL US ABOUT YOUR SELF(IE): MEET YOUR 2014–2015 EXECUTIVE OFFICER TEAMS
THE FASHIONABLE SIDE OF WEARABLE TECHNOLOGY
A new year means new faces, new goals and new ways for you to help your executive officer teams proclaim, “I am DECA!” this year.
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Technology hasn’t always been fashion forward, but thanks to some amazing designers and FIDM students, technology is now in style. SEPTEMBER–OCTOBER 2014
DECA direct
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IT’S YOUR
FUTURE
IN THE MAKING
MAKE IT A SUCCESS AT JOHNSON & WALES UNIVERSITY! Scholarships up to full tuition $20 million in DECA scholarships awarded last year More than 1,000 DECA student recipients New programs for 2014 Urban Studies Biology Physician Assistant For more information visit www.jwu.edu/NSO
Johnson & Wales University admits students of any race, color, and national or ethnic origin, among other categories. 1405336
CHAT
@decazack
TIMELINE AUGUST 25
Piper Jaffray Taking Stock with Teens Fall Survey begins
SEPTEMBER 8
Stock Market Game begins Scholarship online application system open
30
Piper Jaffray Taking Stock with Teens Fall Survey ends
OCTOBER 10–13
MBAResearch Conclave, Cincinnati, Ohio
20
Virtual Business Challenge Round 1 begins
NOVEMBER 1
Deadline for Honorary Life Membership Award and Outstanding Service Award Candidate Nomination
1–30
MORE THAN JUST ONE OF 200,709— HOW TO SHOW #IAMDECA THIS YEAR
DECA Month
3
ICDC T-shirt Contest begins
13
DECA Idea Challenge 2014 begins
ZACK SCHAJA | DECA EXECUTIVE PRESIDENT
13–15
There really is no definition of a DECA member. Yes, DECA members are professionally driven and extremely motivated individuals eager to make an impact on the world, but that’s not all!
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DECA members are diverse, unique and different, with various likes, hobbies, interests and strengths. That’s what makes DECA so special and is what #IamDECA is all about. You can embody the new theme of #IamDECA just by being yourself! All year long, use social media and the official hashtag, #IamDECA, to show what makes you an incredibly unique and special DECA member. Whether you Instagram a photo of your School-based Enterprise working hard to sell apparel at a football game, tweet a photo of you and your competition partners practicing a presentation before districts, or post a picture on Facebook of your chapter hosting a successful community service event, DECA just wants you to share your #IamDECA story. You never know where your #IamDECA image will show up. Maybe you’ll be on the cover of this year’s #DECAICDC program! So as we start another awesome DECA year, remember that you are more than just one of 200,709 DECA members, you are DECA!
SEPTEMBER–OCTOBER 2014
Western Region Leadership Conference, Anaheim, Ca. Virtual Business Challenge Round 1 ends
15
I nitial online membership dues deadline
17–23
Global Entrepreneurship Week
19–22
CTE CareerTech VISION, A Nashville, Tenn.
20
DECA Idea Challenge 2014 entries due
21–23
Innovations and Entrepreneurship Conference, Washington, D.C.
21–23
The Ultimate DECA Power Trip Washington, D.C.
DECA direct
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DAY ONE
Top Ranked* Programs • • • • • • •
Finance Accounting International Business Management Marketing New Media Marketing Management Information Systems
100+ Minors available at RIT • • • • • • •
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Saunders College of Business For Enterprising Students and Creative Enterprises
*Bloomberg Businessweek, The Best Undergraduate Business Schools by Specialty 2013: #14 Management Information Systems, #21 Entrepreneurship, #26 Marketing, #32 Corporate Strategy, #52 International Business
saunders.rit.edu
Connect with us ONLINE. Sign up for our e-newsletter. Receive information and giveaways for your club - courtesy of Saunders! saunders.rit.edu/DECA
CHAT
@DECAcated12
TIMELINE OCTOBER 3
Early-Bird Registration Deadline for Collegiate Leadership Academy
8
Collegiate Leadership Academy registration and housing due Scholarship online application system open
10–13
MBAResearch Conclave, Cincinnati, Ohio
15
I AM DECA Membership Campaign Goal—initial online membership submission
NOVEMBER 1
Deadline for Honorary Life Membership Award and Outstanding Service Award Candidate Nomination
1-30
DECA Month
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“I AM DECA” IN COLLEGE JOHNNIE HUBBARD III | COLLEGIATE DECA EXECUTIVE PRESIDENT Are you DECA? If so, you should be proclaiming, “I am DECA!” proudly all year long. Not only is it the official theme for DECA and Collegiate DECA during the 2014–2015 school year, it is also the reason why over 200,000 members have dedicated their lives to this great organization. Just by you reading these few simple words, you are already on the path to showcasing your inner DECA. Need some others ideas on how to broadcast your #IamDECA-ness this year? Check out these five simple ideas: 1. Invite a friend (not in DECA) to your first chapter meeting of the year. 2. Volunteer to organize a community service project or event. 3. Apply for scholarships and participate in the Collegiate DECA Passport Program. 4. Contact your state representatives to join DECA’s Congressional Advisory Board. 5. Attend conferences like the Collegiate Leadership Academy in New York City this November or the International Career Development Conference in Orlando, Fla., next April. Be sure to share the moment with all of DECA by posting your #IamDECA photo on Instagram, Twitter or Facebook using the hashtag. I can’t wait to see all the incredible Collegiate DECA photos filling up the hashtag feed this year! Now, won’t you join me in saying, “I am DECA!”?
SEPTEMBER–OCTOBER 2014
Collegiate DECA ICDC T-shirt Design Contest begins
13
DECA Idea Challenge 2014 begins
13-15
Collegiate Leadership Academy, New York City, N.Y.
17
Initial Collegiate DECA online membership dues payment Idea Challenge 2013 begins
17-23
Global Entrepreneurship Week
19–22
CTE CareerTech VISION, A Nashville, Tenn.
22
Idea Challenge 2014 entries due
DECEMBER 1
Deadline for Honorary Life Membership Award and Outstanding Service Award Application Packet I AM DECA Membership Campaign Goal—25 or more submitted
19
Collegiate DECA ICDC T-shirt Design Contest ends
DECA direct
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TRENDING
@decainc or @collegiatedeca
NOW
TRENDING:
#DECA
@abbeypuppybear: My only advice for upperclassmen is to take marketing, and make it to @DECAInc internationls. #DECA @FHCBusinessDept @SmMossman: Who is ready for #DECA this year?! The @chaparral_deca leadership team is!! What a fun and productive weekend!
GET MORE DECA DIRECT ONLINE I AM
READ WHY YOU SHOULD PROCLAIM #IAMDECA AT YOUR 2014 REGIONAL CONFERENCE http://bit.ly/regconf14
DISCOVER IDEAS TO HELP YOUR CHAPTER CONQUER ALL FIVE OF DECA’S CHAPTER CAMPAIGNS THIS YEAR http://bit.ly/decacampaignideas
LEARN ABOUT A NEW APPROACH TO COLLEGIATE DECA COMPETITIVE EVENTS AND FIND OUT HOW YOUR UNIVERSITY CAN GET INVOLVED http://bit.ly/newcdecacompete
START THE YEAR RIGHT WITH HELPFUL COLLEGE AND CAREER SUCCESS TIPS YOU CAN USE NOW AND IN THE FUTURE http://bit.ly/decasuccesstips
FIND OUT HOW DECA’S SCHOOL-BASED ENTERPRISE PROGRAM SUPPORTS FINANCE EDUCATION AND PROVIDES VALUABLE STUDENT LEARNING http://bit.ly/sbefinanceedu
Leave your comments on DECA’s Facebook pages at facebook.com/decainc or facebook.com/collegiatedeca. 6
DECA direct
SEPTEMBER–OCTOBER 2014
@ambition3000: The #IamDECA membership video by @DECAInc got me hype for this next DECA season! @AnnPau_Deca: Not sure if I’m so ready for school, but this deca video has made me so excited I want to go back already! #IamDECA @DECAInc #GaDeca #DECA @TheMelton: BIRTHDAY SHOUT OUT to @dmcwright730. Thanks for being an awesome teacher and #DECA adviser. @Kaelie_Brooke: Ready for a great year w DECA. #officers #IAMDECA @ConorWadle: Quote of the day “This is Innovation. This is DECA” - @brother_burnie @DECAInc #IAMDECA #DECA2014 @reagan_deca: This #IAmDECA video is simply amazing! It showcases what DECA is all about! @evanjpelke: COW was honestly one of the best experiences I’ve had. Can’t wait to come back next year! #IAmDECA #COW2014 @WI_DECA @SchanksAlot: DECA is the bomb.com make sure to sign up for a marketing class! #DECAlove
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MR. PAUL FUN FACTS WARDINSKI A B O U T
DID YOU HEAR THE NEWS? DECA has a new executive director! From his experience as a collegiate member, chapter and association president and advisor, Mr. Wardinski knows how to proclaim, “I am DECA!” Check out four facts about Mr. Wardinski and be sure to follow him on Twitter @decapaw.
What about DECA made you want to get involved with the organization when you first started as an advisor? In high school, my student government advisor was also a marketing teacher and I saw how he made teaching more enjoyable and authentic in his classroom by incorporating DECA. Later, while studying to be a marketing teacher at Virginia Tech, I took a class from Dr. Robert Berns that showed me all the incredible opportunities DECA offers students, which got me involved in being both a chapter and association president.
What has been your favorite International Career Development Conference so far and why? I have been to over 25 ICDC’s, but seeing and feeling first-hand the excitement and energy among the members and advisors at my very first ICDC as a new advisor hooked me for life. I still look forward to returning each year. I also like the pin trading and have a large map on the wall in my office with the different association pins I have collected over the years—not sure I have them all yet!
What made you want to accept the position as executive director for DECA Inc.? Since becoming involved in DECA over 33 years ago as a collegiate member, it has remained a true passion of mine. I have watched that quiet, shy 10th grader in my marketing class become a confident, knowledgeable, professional young business-minded person during their high school experience because of their opportunities through DECA. Who would not want to be part of such an organization that gives back so much to its members?
What are three things DECA advisors and members probably don’t know about you? 1. While working at my second job at a horse stable, I was recruited to be an American and British officer on horseback in a CBS mini-series called George Washington back in the early 1980s. 2. My wife (who is a DECA advisor herself) and I have a goal of doing a Volksmarch (10K non-competitive walks) in every state in the US. We are just over 20 currently. 3. I am a huge 7-11 fan, so much so that my 50th birthday party was 7-11 themed.
@decapaw SEPTEMBER–OCTOBER 2014
DECA DIRECT
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Tweet: Which of DECA’s chapter campaigns are you most excited to participate in? Tweet @DECAInc and let us know!
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REASONS WHY YOU SHOULD PARTICIPATE IN DECA’S CHAPTER CAMPAIGNS Do you want to increase your chapter’s membership, boost engagement, promote the benefits of joining DECA, explore your inner entrepreneur and help your community? DECA has created a comprehensive program that will allow you and your high school chapter to fulfill all of these goals and more. This school year, your chapter has been challenged to complete all five of DECA’s Chapter Campaigns! Here are the top three reasons why you should take on the DECA Chapter Campaign challenge:
GAIN RECOGNITION Not only will you receive acknowledgement from your school and community, but DECA will recognize and reward your chapter’s efforts, too! You could earn Achievement Level or Thrive Level by following the specific instructions for these campaigns and receive a pennant, a certificate and even THREE allocations to attend the Thrive Academy at DECA’s International Career Development Conference in Orlando, Fla. next April! If you ever feel like your efforts towards enhancing your chapter go unnoticed, then JUAN SANCHEZ NORTH ATLANTIC REGION completing the chapter campaigns is a perfect solution.
SHOUT “I AM DECA”
VICE PRESIDENT @DECAVPJUAN
This year’s theme puts you in control of sharing your DECA story, and what better way to do so than through DECA’s Chapter Campaigns? Advocacy, membership, community service and promotion – these are all great ways to share your #IamDECA story. Even better, throughout the year you can post photos and updates on social media using #IamDECA to show everyone how your chapter is conquering the campaigns. Why not strive to complete all five campaigns and join the ranks of some of the most impressive DECA chapters on the planet?
IT’S A NO-BRAINER! The best part about DECA’s Chapter Campaigns is that they are easy to follow and complete. Even if your chapter has never completed a chapter campaign, it is not difficult to get started. Simply visit www.deca.org/page/campaigns/ and gather the step-by-step instructions on how to complete each campaign. Plan ahead with your chapter officer team and set deadlines and goals for the school year. Most importantly, have fun and be creative when completing these campaigns. If you ever get stuck on a campaign, reach out to local chapters or follow other chapters on social media to see what they are doing! I challenge each and every one of you to make an effort to complete DECA’s Chapter Campaigns. If you’re ready to take on the campaigns, tweet me at @decavpjuan with #ChallengeAccepted. Good luck! SEPTEMBER–OCTOBER 2014
DECA direct
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Tweet: Is your chapter ready to tackle the Leadership Passport Program? Tweet @CollegiateDECA and let us know your action plan for success this year.
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TIPS FOR COMPLETING COLLEGIATE DECA’S PASSPORT PROGRAM
If you find yourself struggling with the Collegiate DECA Passport Program, fear not! You are in good company. The passport program may seem daunting, but in reality it is a tool that was created with you in mind. Each task is designed to help you and your chapter make the most out of your academic year. Follow the five tips below, and you are almost guaranteed to be on stage at the 2015 International Career Development Conference in Orlando, Fla., collecting your Passport Recognition Award!
START EARLY. One of the biggest mistakes that members make is waiting to start working on their passport. Whether it is individually or for the chapter, start diving into the different competency areas in September to make the most out of your year. This way, when April rolls around, no one will be rushing trying to complete the necessary tasks to be recognized.
TAKE ADVANTAGE OF THE WORK WE HAVE DONE FOR YOU. Is your chapter having trouble creating a Program of Work or a strategic plan for the year? The Passport Program is the perfect tool to guide your chapter activities all the way from September to the Collegiate DECA ICDC in April.
DON’T TRY TO TACKLE IT ALONE. Utilize every member in your chapter when working on the Passport Program. Whether it is for the chapter or individually, work together to accomplish each requirement. Many of the tasks are designed to be completed in MATTHEW WITZGALL COLLEGIATE DECA VICE PRESIDENT groups, so use that to your advantage.
DON’T TRY TO DO TOO MUCH AT ONCE.
@MATTWITZ
Yes, there are many different areas with many different assignments. The trick to balancing it all is to spread it out. Don’t try to accomplish the entire Passport Program in a month, or else the quality of work will suffer, and possibly your grades too!
UTILIZE YOUR ADVISOR. Many members and chapters try and do all the planning on their own, especially at the collegiate division. Take advantage of the skills, knowledge and expertise that your chapter advisor can offer. You may never know what connections they have in the surrounding areas for community service, or their ability to help put you in touch with local high school DECA chapters. With a little guidance, support and organization, the Passport Program is a breeze. I look forward to seeing all of your hard work and dedication pay off when you collect your Passport Recognition Awards at the 2015 International Career Development Conference in Orlando next April! SEPTEMBER–OCTOBER 2014
DECA direct
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THE
Fashionable SIDE
WEA TECHNO
3-D printed nylon gown designed for Dita Von Teese by Michael Schmidt.
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DECA direct
SEPTEMBER–OCTOBER 2014
What do you think about wearable-technology meeting fashion? Tweet @FIDM and @DECAInc and share your thoughts with us!
Start-ups and established corporations alike are getting in on the wearable technologies craze— and it seems that the possibilities are endless.
e OF
ARABLE OLOGY
By now you’ve probably seen Google Glass, a wearable computer that acts as a hands-free smartphone, or Fitbit’s popular wireless wristbands that track the wearer’s fitness stats. Maybe you saw the electroluminescent shirts that appeared at Lollapalooza or Katy Perry’s glowing LED (Light Emitting Diode) dress that she wore to the glamorous Met Ball. These days, technology is not only at our fingertips, but worn on our bodies for function and fashion. According to ABI Research, 90 million wearable devices will be sold in 2014, primarily related to health and fitness. The wearable technologies market will spike to 485 million annual device shipments by 2018. In other words, it’s becoming ubiquitous. So it makes sense that start-ups and established corporations alike are getting in on the craze—and it seems that the possibilities are endless.
IT’S ABOUT TIME One of the most popular products from January’s Consumer Electronics Show in Las Vegas was the Pebble Steel smartwatch for iPhone and Android. The sleek and stylish wristwatch allows its wearer to see who is calling, receive emails and texts, and track apps, all without having to pull out their phone, which can be inconvenient at school or in business meetings. More than 300,000 customers are already using Pebble according to Mashable. Qualcomm already produces the Toq smartwatch for Android with a vibrant color touchscreen display, Sony’s SmartWatch2 will be available globally this September, and Samsung sells the Gear 2 Neo, which allows the wearer to answer calls and send messages right from their wrist. This fall, Cuff, a San Francisco Bay Area start-up, introduced a collection of safety-focused wireless devices that can send a signal and GPS location to contacts by hitting a button hidden within a chic piece of jewelry and key chains.
INNOVATIVE MATERIALS In 2008, Fashion Institute of Design & Merchandising (FIDM) began amassing a collection of innovative materials and unique textiles made available to FIDM students to use as inspiration. Featuring the latest trends and development in sustainability, nanotechnology, biocouture, biotechnology, and wearable technology, the collection is cutting-edge. In August, the college’s Library and Alumni Relations Office hosted the 5th annual Innovative Materials and Textile Conference at its four California campuses in Los Angeles, Orange County, San Francisco, and San Diego. Open to students, faculty, staff, alumni, and the general public, the conference featured exciting wearable technology garments made from LED. Pieces from illuminated clothing designer Janet Hansen, who has made one-of-a-kind creations for Daft Punk and Britney Spears, were also showcased. The specialized designer also served as a guest speaker in Los Angeles. Also on display were a pair of Adidas shoes made from hemp, a dress made from recycled plastic pieces by English designer Jane Bowler, and a revolutionary new kind of wallpaper that can be removed and reused multiple times. “When I started working at FIDM, I noticed what exceptional resources the Library has and what a great place it is to get inspired,” says FIDM Textiles & Materials Manager Kristine Upesleja, who curates and puts together the popular conference. “I noticed that the materials world and the perception of fashion and design were changing dramatically. SEPTEMBER–OCTOBER 2014
DECA direct
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3-D printed shoe from Continuum.
I instantly knew that we needed to educate our students and faculty about these exciting developments.”
A ONE-OF-A-KIND COLLECTION
Biodegradable running shoes by Brooks.
Collection of innovative materials at FIDM.
THE FUTURE OF WEARABLES Wearables have become so widespread that they have their own conference, Smart Fabrics + Wearable Technology, and an online magazine, wearabledevices. com. The online magazine features game changing technologies like singer Imogen Heap’s Mi.Mu glove, which is intended to facilitate the creation of music with gesture control rather than dials and computer screens. Some companies, like Puma, are fusing technology and sustainability to aid nature and boost sales. The German sportswear company introduced biodegradable sneakers, shirts, jackets, and backpacks that can be returned to the store for processing after they have been used in 2013. Designer Stella McCartney created biodegradable heels made from bioplastic textiles that eventually disintegrate into the environment. And while wearable technology is all the rage, there is still a ways to go when it comes to fashion (more than a few critics have been vocal about the unattractive appearance of Google Glass, for example). “Wearable technology today still looks bulky,” explains Upesleja. “It is tech savvy rather than fashionable, but there’s hope on the horizon. Companies such as Nike, Open Ceremony, The Council of Fashion Designers, and global tech authorities like Intel are finally working together to fix that problem and to make wearables more beautiful.”
? QUICK QUESTIONS Why do you think it is important that wearable-technology also be fashion forward and appealing when it comes to its design, look and feel? Brainstorm five new ideas or products that could combine a fashion company, brand or designer with a technology company or brand. Share your five new products with the class afterwards. 14
DECA direct
SEPTEMBER–OCTOBER 2014
All photos courtesy of the Fashion Institute of Design and Merchandising (FIDM).
Detail of 3-D printed gown by Michael Schmidt.
The college supported Upesleja’s idea to establish an innovative materials collection and conference after she broached the idea in 2008. “After a while, I had acquired garments made from coffee grounds, milk, coconut, recycled plastic bottles, and biodegradable shoes,” she adds. “I connected with international companies such as Hugo Boss, C.P Company, Stone Island, Patagonia, and Vitra.” One of her favorite items in the ever-expanding collection is a solar powered coat, which allows users to recharge their phones from their pocket. The FIDM Library Textiles & Materials team—Jennifer Blue, Cynthia Aaron, and Upesleja—is constantly on the hunt for new trends and innovations when it comes to wearable technology. Last year they focused on 3-D printing, featuring a pair of shoes from Continuum and a black lacquer dress embellished with 12,000 Swarovski crystals from New York-based designer Michael Schmidt that was worn by Dita Von Teese at the annual conference. The floor-length nylon gown, which was made using selective laser sintering (SLS), where material is built up in layers from plastic powder that has been fused together, was based on a computer rendering of Von Teese’s body to ensure a perfect fit. Schmidt, who has also worked with Madonna, Rihanna, Cher, and Lady Gaga, designed the dress with architect Francis Bitonti. It is the world’s first fully articulated 3-D printed dress. Perhaps the most fascinating and impactful form of wearable technology, 3-D printing has been used not only to create clothing and accessories, but food, housing, and even living body parts such as blood vessels and skin tissue. CNN recently reported on the emerging process, which uses computer-created digital models to create real-world objects.
Sweet Fundraising That Works! Simple…Fast…Profitable …even if your closest Krispy Kreme shop is miles away.
“Over $6600.00 profit in only 2 weeks this year with our Krispy Kreme Fundraiser…this really helps our school!!!” – D. Anderson, PTO
“The FUNdraiser was very simple to do! The delivery guys were awesome! They separated our orders in a very organized fashion and went over all the products with me before they left.” – C. Harmon, Teacher
“We had 71 students participating and sold 1122 dozen in 9 days. This allowed some of our students to almost pay for their Washington, DC trip. This is the best fundraiser that we use for our students and this makes the 25th time I’ve taken students to DC!” – R. Moore, Teacher
Visit your special
page now:
KrispyKreme.com/DECAfundraising
Choose the product(s) that work best for you!
DOUGHNUTS
BOGO CARDS
PACKAGED COFFEE
KrispyKreme.com/Fundraising
GIFT CERTIFICATES
FIND YOUR STRIDE WITH WEARABLE TECHNOLOGY NICHOLE HARRIS Finish Line Corporate Communications Intern
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DECA direct
What could fashion, technology and health possibly have in common? This seemingly bizarre combination is actually becoming the newest trend in wearable technology. The market is filling with clothing and accessories that can do anything from track your heart rate to charge electronics. It’s a trend that every generation can benefit from, and one of the most useful examples on the market today is wearable technology bracelets. Wearable technology bracelets have a range of personal uses, but are also being integrated into wellness programs in many health conscious corporations. For example, Finish Line has developed a wellness incentive program that is committed to promoting the health and well-being of its employees. The program provides an opportunity to earn points for physical activity that is recorded by the user’s wearable technology device. The points earned can then be redeemed for rewards. Many employees have enjoyed the opportunity to use these devices beyond the wellness incentive program. “I have seen improvements in my health by tracking my sleep and making sure I get seven to eight hours a night,” said Jared Cantrell, Finish Line’s onsite CrossFit trainer. Mark Clark is another employee at Customer Central, Finish Line’s corporate office, and was given his bracelet as a gift. After deciding to use it, he shared, “It’s more convenient than a pedometer and tracking steps has been eye opening.” SEPTEMBER–OCTOBER 2014
Do you use a wearable-technology bracelet like the ones mentioned in this article? Post a photo of your bracelet to Instagram and be sure to tag @DECAInc and @finishline too!
Wearable technology bracelets are being integrated into wellness programs in many health conscious corporations.
SEPTEMBER–OCTOBER 2014
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With wearable technology on the shelves in Finish Line stores and a growing wellness incentive program to promote health and fitness, Finish Line has incorporated the Polar Loop and Garmin VivoFit bracelets into its wearable technology merchandise selection. The Polar Loop is a wearable technology bracelet designed for people who want to track their activity and get guidance on how to reach wellness goals. This fashionable bracelet comes in three different colors and is completely waterproof. The activity guide helps you stay active all day long and then provides feedback based on your results. You can view your daily activity, calories burned, steps taken and the time of day all on this band. You can connect with the Polar Flow app to help you view your overall activity at the end of the day. The Garmin VivoFit is another fitness band that moves at the pace of your life. Vivofit learns your current activity level and then assigns daily goals to motivate you. A red move bar will appear on the display if you have been inactive for an hour, a useful feature for those working in a more sedentary office environment. As you become more active, VivoFit has additional features to help you during workouts like tracking your heart rate and counting how many calories you have burned. After gathering this data, you can copy your results into Garmin Connect and enter challenges online. When your day is over and your mind and body are ready for a break, the VivoFit keeps working. It follows your progress 24/7 and continues to monitor you even while at rest. The information the bracelet collects can wirelessly sync with Garmin Connect to allow you to see your overall progress. Whether you buy your wearable technology bracelet for fashion or fitness, technology will continue to exceed our expectations. It appears that this craze will not slow down any time soon and has the potential to impact many people in a positive way. Find the gadget that is right for you and jump on this “band”wagon that can help lead you towards a healthier lifestyle.
Wearable technology was abundant at the start of the 2014 Finish Line DECA Dash 5K Fun Run/Walk at DECA’s International Career Development Conference in Atlanta, Ga.
Polar Loop
Garmin VivoFit
? QUICK QUESTIONS What do you believe is the value of using a wearable technology bracelet to track and monitor your fitness? What could be the benefits of more companies offering their employees wearable technology bracelets to help them monitor their health and fitness like Finish Line does? 18
DECA direct
SEPTEMBER–OCTOBER 2014
Get the education you need for the career you want At The Art Institutes system of schools, you’ll find an inspiring community of creativity. A place where classrooms foster talent, technology brings ideas to life, and guidance steers you toward your creative career. Contact us today to see how you can get started.
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Since The Art Institutes is comprised of several institutions, see aiprograms.info for program duration, tuition, fees, other costs, median debt, federal salary data, alumni success, and other important info. The Art Institutes is a system of over 50 schools throughout North America. Programs, credential levels, technology, and scheduling options vary by school and are subject to change. Several institutions included in The Art Institutes system are campuses of South University or Argosy University. Administrative office: 210 Sixth Avenue, 33rd Floor, Pittsburgh, PA 15222 © 2014 The Art Institutes International LLC. 052214
The MAGIC KINGDO JUST GOT MORE MAGICAL
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What do you think is the coolest part about Walt Disney World’s MagicBand? Tell @DECAInc on Twitter now!
Wearable Technology Enhances the Walt Disney World Experience
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alt Disney World is known for many things, like creating magical family memories or turning your favorite on-screen animated characters into real-life creatures, but do you think of Disney as a leader in cutting edge wearable technology? You should! Walt Disney World has been integrating the wearable technology trend into many aspects of its theme park and resort experiences to provide guests with unparalleled conveniences and access to create a unique and tailored Walt Disney World trip like never before. Two highly unique wearable technology pieces now found at the happiest place on Earth include Disney’s MagicBand, as well as its Glow with the Show Ear hats. The guest experience at the Walt Disney World Resort is rising to a new level with the introduction of MyMagic+. The key to unlocking the magic for Walt Disney World Resort guests is the MagicBand, and it all starts before guests even step foot onto the Walt Disney World property. Guests can create and customize their MagicBands before leaving home when they book their Walt Disney World vacation experiences on MyDisneyExperience.com. MagicBands connect guests to their park admission, access to FastPass+ experiences and Disney PhotoPass card all rolled into one. Walt Disney World Resort hotel guests can even use their MagicBands as their room key and optional payment system throughout Walt Disney’s theme parks. MagicBands are mailed home to Walt Disney World Resort hotel guests who made their bookings far enough in advance, or delivered to guests at check-in at their Disney resort.
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When it comes to utilizing wearable technology, Disney has set the bar for applying this innovative trend.
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The MagicBand delivers an all-in-one connection to enhance the Disney guest experience through three features: 1. Convenience: Walt Disney World Resort guests have everything they need on their wrist. They don’t need to scramble for park tickets, FastPass+ tickets or Disney PhotoPass cards. 2. Personalization: Parents and the kids who visit MyDisneyExperience.com before their trip have an opportunity to personalize their MagicBands by selecting one of seven colors. Family members also can enter their name or nickname to be etched on the inside of the band so it truly becomes their vacation. 3. Customization: Guests will be able to show their personality by customizing their MagicBands with colorful accessories sold throughout the parks. The MagicBand uses radio frequency (RF) technology to connect guests to their plans and entitlements safely and securely. Guests simply touch their band to touch points in places such as resort room doors, theme park and water park entrances, FastPass+ entrances and cast mobile devices. Disney has applied for or been granted more than ten patents on the MagicBand. Guests’ personal data is not stored in the MagicBand. MagicBands and RF-enabled cards contain only a randomly assigned code that securely links to an encrypted database and associates the guest’s MagicBand or ticket with the experiences they’ve selected. Extensive measures are in place to protect guest information, which is a responsibility Disney takes very seriously. Since transactions are streamlined with MagicBands and touch points for guests, Disney Cast Members now have more opportunities to greet and welcome guests and offer even greater guest service for which Disney is world-famous. Disney is also famous for its nighttime spectacular, Fantasmic!, presentated in the Hollywood Hills Amphitheater at Disney’s Hollywood Studios theme park. However, thanks to wearable technology, Fantasmic! has taken its performance experience to a whole new level.
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Guests of the Walt Disney World Resort can now light the night thanks to new Glow with the Show Ear hats that magically change colors in sync with fireworks, shows and each other at Magic Kingdom and Disney’s Hollywood Studios. These fun, interactive light-up versions of the famous Mickey Ear hats debuted on October 15, 2013, during the 15th anniversary of Fantasmic!. These magical Ear hats glow in myriad colors, commanded with the latest technology to complement the imagery and beat of the fireworks and spectaculars. “Technology allows the Ear hats to dance and play along with each musical and illuminated sequence. They truly bring the show’s environment out of the lagoon and the sky, and into the audience in an amazing and dazzling new way, making our guests truly Glow With the Show,” said Dara Trujillo, manager of merchandise marketing, communication, synergy and integration, Walt Disney World Resort. Guests also can experience Celebrate the Magic, the nighttime projection show at Cinderella Castle and the Wishes fireworks extravaganza at Magic Kingdom with the new Glow with the Show Ear hats. During the holiday season, guests can don their hats and “glow” with Spectacle of Dancing Lights at Disney’s Hollywood Studios, and at Holiday Wishes: Celebrate the Spirit of the Season fireworks display at Magic Kingdom. When it comes to utilizing wearable technology, Disney has set the bar for applying this innovative trend to the way it creates unequaled guest experiences for everyone at its resorts and theme parks. Whether it’s customizing a MagicBand with a child’s name, synching FastPass+ to your family’s MagicBands, or becoming part of Disney’s famous firework shows with Glow with the Show Ear hats, it’s safe to say that no Walt Disney World vacation will ever be the same again. Our next question is, does Mickey have a MagicBand?
CELEBRATING A NEW PARTNERSHIP MICKEY MOUSE himself came all the way to Atlanta, Ga., to announce DECA’s newest partnership with Disney’s Youth Education Series during the Grand Awards Session at the 2014 DECA International Career Development Conference. The announcement formalizes the connection DECA has had with Disney over the past 20 years and brings the relationship to an entirely new level. This new partnership will give DECA members a unique look into one of the most innovative and visionary companies in the entire world. Disney is committed to helping fulfill DECA’s mission and in doing so will work with DECA to develop annual strategies that will help to expand their relationship and seize new opportunities relevant to DECA members. Other facets of this partnership include introducing DECA members to job opportunities, internships and learning experiences. Find out more about DECA and Disney’s new partnership online at http:// bit.ly/decadisney.
? QUICK QUESTIONS In what ways do you think Disney’s MagicBand has revolutionized the way people vacation? How do you see this trend spreading to other vacation destinations, theme parks and resorts? What other ways do you think Disney could utilize the Glow with the Show Ears hat technology to create a unique guest experiences throughout its theme parks. SEPTEMBER–OCTOBER 2014
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TELL US ABOUT YOUR SELF(ie)! ROBERT MITCHALS
ZACK SCHAJA
DECA EXECUTIVE PRESIDENT @DECAZACK
DECA CENTRAL REGION VICE PRESIDENT @DECAVPROBERT
Robert Mitchals is a two-year DECA member and served one term as Missouri DECA District 11 Vice President. “DECA is only as strong as its members, and it is important for you to help DECA grow! Encourage fellow classmates to join your DECA chapter this year and show them the benefits and amazing opportunities DECA has to offer. Remember, we may stand as individuals, but together, we are DECA!”
Zack Schaja is a four-year DECA member and a two-term association officer for Florida DECA. “The best way to show #IamDECA is to become a DECA Direct Online Social Media Correspondent. Share your DECAcation with the entire network of DECA members around the world. I loved being a social media correspondent because I was able to use my DECA experience to help others. Now it’s your turn!”
JUAN SANCHEZ
DECA NORTH ATLANTIC REGION VICE PRESIDENT @DECAVPJUAN
Meet Your 2014–2015 Executive Officer Teams AMAR HODZIC
DECA SOUTHERN REGION VICE PRESIDENT @DECAVPAMAR Amar Hodzic is a three-year DECA member and served one term as North Carolina DECA Metrolina Region Vice President. “There is no easier way to express your individual talents and interests than through DECA’s extensive Competitive Events Program. Each competitive event is unique and allows you to proclaim #IamDECA on your very own platform. Take advantage of this beneficial program and watch your DECA journey soar!”
KYLE KUO
DECA WESTERN REGION VICE PRESIDENT @DECAVPKYLE
Juan Sanchez is a four-year DECA member from Pennsylvania who served two terms as chapter president and was a DECA Direct Online Social Media Correspondent.
Kyle Kuo is a four-year DECA member who served one term as Arizona DECA Vice President and was a DECA Direct Online Social Media Correspondent.
“The best way to proclaim ‘I am DECA’ is by demonstrating it within your community. Use your chapter’s resources to raise funds for the Muscular Dystrophy Association and organizations close to your chapter or individuals in your area that need help. Then, go share your chapter’s community service unique ideas and achievements through social media!”
“Your chapter can get into the #IamDECA spirit by taking part in DECA’s Chapter Campaigns. These campaigns help you promote membership, advocacy, entrepreneurship and more in your chapter. The best part is, your chapter can earn spots to attend the THRIVE Academy at #DECAICDC 2015!”
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DARYLL MORGAN
MATTHEW WITZGALL
COLLEGIATE DECA VICE PRESIDENT @THEDGMORGAN
COLLEGIATE DECA VICE PRESIDENT @MATTWITZ
Daryll Morgan has been involved in DECA since his freshman year of high school and helped found the Collegiate DECA chapter at Virginia Commonwealth University, where he later became chapter president.
Matthew Witzgall has been highly involved with Collegiate DECA since his first year at the University of Massachusetts–Dartmouth in 2011. Throughout college, he served as the chapter treasurer, as well as played an integral part of the substantial growth of the chapter.
“Collegiate DECA’s Competitive Events Program is a great way to gain valuable experience and make connections in the professional world. I encourage you to give it your all when competing for DECA gold so that we can see you in Orlando, Fla., for the 2015 International Career Development Conference!”
JARED BROAD
COLLEGIATE DECA VICE PRESIDENT @BROADJARED Jared Broad has been involved in Collegiate DECA since his freshman year of college, and his passion for public speaking helped him as he served as president of his Collegiate DECA chapter at Dixie State University. “Collegiate DECA’s membership is stronger and larger than every before, but there’s only one way to keep this momentum going: recruit more members! Get out on campus this fall and begin spreading the word about Collegiate DECA to new and returning students alike.”
“Community service is an integral part of what being a Collegiate DECA member stands for. What better way to show #IamDECA than by getting involved in your community? Don’t discount even the smallest acts, like cleaning up trash around your campus. Every little bit helps!”
HOLLY NORRIS
COLLEGIATE DECA VICE PRESIDENT @HOLLYCNORRIS Holly Norris has been dedicated to DECA since her sophomore year of high school and is now a freshman at the University of North Texas where she served as as chapter president and an association vice president. “Following the DECA and Collegiate DECA social media pages keeps you in the know and becoming a Social Media Correspondent is one more great way to get involved with DECA online. By submitting your articles to DECA Direct, you’ll put your chapter in the spotlight and let everyone know the great things you’re accomplishing.”
JOHNNIE HUBBARD III COLLEGIATE DECA EXECUTIVE PRESIDENT @DECACATED12
Johnnie Hubbard III has been a member of DECA since his freshman year of high school and has served as association secretary/treasurer for Florida Collegiate DECA and president of his chapter at Johnson & Wales University—North Miami. “Collegiate DECA’s Chapter and Individual Leadership Passport Programs make saying #IamDECA this year easy and effective. By taking this initiative, you will explore business role models and make a difference in your campus and community through outreach programs and volunteering.”
Tell us your #IamDECA story and share your selfie! SEPTEMBER–OCTOBER 2014
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BUZZ
Send a photo and caption of your chapter activity to communications@deca.org.
WHAT’S YOUR CHAPTER BEEN UP TO?
Elk River DECA (Minn.) members (right) attended the Muscular Dystrophy Summer Camp in Maple Lake, Minn., during sponsor day. Chapter members created several carnival games for the campers to enjoy and also toured the camp.
University of New Mexico Collegiate DECA (Albuquerque, N.M.) members (above) posed with the Dean’s Cup and a $1,000.00 check after winning the 2014 Anderson Club Challenge. Fidelity Investments and U.S. BANK sponsored the event. The chapter took home the winning prize for their professional and persuasive business pitch.
Indian Hill DECA (Cincinnati, Ohio) members (above) showed some serious spirit as they rocked the DECA Diamond prior to taking the stage.
The Georgia DECA Association Action Team (right) doesn’t mind a little dirt! Here they are at the Georgia FFA-FFCLA Center having some #SummerofDECA fun in the mud course.
Tuscarora DECA (Leesburg, Va.) said goodbye to its graduating seniors (above) at an awards ceremony in May, where graduating members were honored with multiple awards and scholarships in front of the entire school.
Brookfield Central DECA (Brookfield, Wis.) knows how to start a terrific #SummerofDECA! Here, DECA members (left) stood by their DECA Root Beer Float Stand at the school-wide end of the year picnic.
John F. Kennedy DECA (Guam) chapter members (above) showed their true DECA-cation at an island-wide role-play competition and award ceremony.
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BUZZ Over fifty members from West Career and Technical Academy DECA (Las Vegas, N.V.) smiled together for the annual chapter yearbook picture (left). The chapter aims to have two staircases full of dedicated members for next year’s photo!
Appleton East DECA (Wis.) chapter officers (right) were all smiles after an awesome day with campers at the Muscular Dystrophy Association’s Summer Camp in Green Lake, Wis. Blue Springs DECA (Mo.) hosted its first Mother/Son Dance for elementary school students in February. Over 40 DECA volunteers (right) worked hard to make this a successful event for the over 250 community members who were in attendance. Plus, the event raised $2,500 for the Muscular Dystrophy Association!
Christopher Newport University Collegiate DECA (Newport News, Va.) members (above) had a thrilling time during a behind-the-scenes marketing tour of Busch Gardens Theme Park in Williamsburg, Va.
Congressman Eric Swalwell visited the Chabot Collegiate DECA (Hayward, Calif.) Social Business Conference (right) and chatted with Chabot Collegiate DECA members. The conference focused around B corporations and how businesses can solve social issues.
Legacy Christian Academy DECA (Frisco, Texas) chapter officers (left) worked hard during their #SummerofDECA to prepare for an incredible year! They can’t wait to proclaim #IamDECA this fall.
DECA SBE NEWS Looking for ways to take your School-based Enterprise to the next level this school year? Here three easy tips on how to get there: 1. Get Gold Certified! The SBE Chapter Certification project is great way to earn recognition and a trip to ICDC. The project is newly streamlined and better than ever. 2. Incorporate your SBE into your Chapter Campaigns— the Global Entrepreneurship Week Campaign is a great fit for SBE activities! 3. Take SBE Certification a step further and become Individually Certified. Successful completion of an online exam will earn you your very own certification!
Jordan-Matthews DECA (Siler City, N.C.) members posed together at the 2014 North Carolina DECA Association Career Development Conference.
Attendees at the 2014 Puerto Rico DECA annual conference posed together at the Embassy Suites Dorado del Mar Beach & Golf Resort in beautiful Dorado, Puerto Rico!
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Congressman Steve Womack (Arkansas’s 3rd District) visited the School-based Enterprise at Harrison DECA (Ark.) and discussed the role of government in the development of business and the importance of entrepreneurship to the success of the economy.
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BUZZ Maumelle DECA (Ark.) members (left) stopped for a photo in front of the airport on their way to the 2014 DECA International Career Development Conference.
Lexington Technology Center DECA (Lexington, S.C.) members (above) visited the CNN Center while in Atlanta, Ga., for a marketing education field study.
Coral Springs Charter DECA (Fla.) chapter members (above) took a behind-the-scenes tour of Fenway Park, home of the Red Sox, during the 2013 Ultimate DECA Power Trip in Boston. Shadle Park DECA (Spokane, Wash.) took over its local Safeway in May (above). Chapter members worked in the various Safeway departments, where they learned new skills and experienced what it is like to work at Safeway. They also raised money for their chapter and prostate cancer research.
The sun never sets on Middletown DECA (Conn.) as its chapter members (right) posed together in front of the Georgia World Congress Center during the 2014 #DECAICDC.
These Atlanta Technical College Collegiate DECA (Ga.) chapter members (left) really made it count at the 2014 Collegiate DECA International Career Development Conference in Washington, D.C., in April.
Southwest Career and Technical Academy DECA (Las Vegas, Nev.) held its annual End-of-the-Year Banquet to celebrate another successful year and to announce the new 2014–2015 chapter officer team (above). Plainview-Old Bethpage John F. Kennedy DECA (Plainview, N.Y.) chapter members (above) showed their DECA pride in Atlanta during the 2014 #DECAICDC!
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South Aiken DECA (Aiken, S.C.) chapter members (left) were all smiles after receiving terrific results from their performances at the 2014 South Carolina DECA Association Conference.
UNDER ARMOUR APPAREL New for Fall 2014
Give us a call at 703.860.5006 or find us on the web at www.deca.org